Tsvetelina Hinova: Culture: The importance of showing appreciation and thankfulness

Tsvetelina and her husband worked full-time when they co-founded their business, Thankbox, an online card and cash collection service. What started as a small project, developed into a part-time business and they then committed to working on it full-time.

Her career started in Audit, training as a CA and moving into finance progressing to Head of Financial Planning & Analysis at Blackcircles.com. It was her time here that developed her the most and where she learnt the importance of being customer-focused and listening to the data that would ultimately influence how she developed Thankbox.

In this episode, we also discuss how showing appreciation and thankfulness positively impacts culture and mental health.

Outline of episode

00:00-04:27: Introduction and background

04:28-8:53: Moving to Scotland and tapping into ‘the force’ of her personality to break through barriers and prove others wrong

08:54-12:00: learning soft skills when training in professional services and progressing in finance from Accountant to Head of FP&A

12:01-13:44: Career pathway goals shifting from CFO to CEO/Owner route

13:45-:17:47 Creating ‘magic moments’ for customers and making decisions based on data

17:48-25:10: How Thankbox was born and the ups and downs of how it evolved with plenty learned!

25:11-27:33: The significant impact that showing appreciation has on culture

27:34-31:35: The growing demand for Thankbox from the angle of showing appreciation to colleagues

31:36-35:33: Fear can be a challenge for a business owner or someone trying to grow a business

35:34-:38:24 Working on her own well-being and mental health. Partnering campaign with Mental Health UK in October.

38:25-40:12: Professional and personal goals for the next 12 months

Hosted on Acast. See acast.com/privacy for more information.