Trust, Technology & Thoughtful Communication

In this episode of Frequency the conversation starts with a question of simplicity in internal communication with frontline teams. Chuck Gose and Jenni Field also look at how AT&T’s CEO responded to employee feedback on RTO, how one UK council turned a retiring employee into an AI chatbot, and what internal comms can learn from the surprising power of perceived effort in B2B marketing.

They discuss how some of these stories highlight bigger things to consider for internal communicators and what really needs to be done to build trust. Jenni wraps up the episode with a reflection on employee engagement stats for the last 25 years and how they have never got close to 50% - ever!

Links and articles this week

• “Sometimes We Make Internal Comms More Complicated Than It Needs to Be”
• AT&T CEO Dismisses Employee Feedback on Return-to-Office Policy
• Retired Worker Transformed into AI Chatbot to Preserve Institutional Knowledge
• Why It Works: The illusion of effort is a powerful behavioural driver for B2B marketing

🎶 Theme music for Frequency is “Blessed Be the Weary," produced by Poet Ali. You can find the track on Spotify, Apple Music, and wherever you stream music. We're grateful to Poet for setting the tone with his powerful, reflective sound.