Trust Starts by Trusting

Guest Title: Julia Duran, Founder and CEO, South Geeks

What happens when you’re outvoted on naming your own company?

When you’re Julia Duran, you roll with it, because you trust that your team delivers such high quality work that it doesn’t matter what your name is. On today’s episode, we talk with Julia about what it’s like to work in an international space, how she became a solo CEO, and why she believes things are shifting, for the good, in the AI and technology spaces. We also hear about the routines, practices, and habits that have helped her build a company where she is not the only one working hard for its future.

Julia Duran is the CEO and founder of South Geeks, a technology company focused on building high-performance teams and long-term partnerships. With a background that includes roles at IBM, Verizon and Hewlett Packard, Julia combines enterprise-level rigor with a people-first, pragmatic approach to leadership. Originally from Argentina and shaped by years working in the United States, she is now based in The Netherlands, bringing a global perspective to her work connecting top tech talent with forward-thinking companies worldwide.