Trust Me – I'm an Expert: Unfiltered Insights from The Frontlines of PropTech

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dissect the difference between experience and hype, calling out misleading claims that can put multifamily operators at risk. This unfiltered discussion pulls back the curtain on who's walking the walk versus who's just talking.

In this episode, Kerry and Jimmy tackle the growing culture of "instant experts" dominating today's digital conversations. They unpack how buzzwords like AI-powered, ADA-compliant, and data-driven marketing are often thrown around without real understanding or verification behind them. Drawing from real-world scenarios, they expose the pitfalls of trusting unchecked claims—especially when those claims impact compliance, fair housing, and operational integrity across multifamily housing.

Kerry and Jimmy's Words of Wisdom: "In today's market, everyone wants to wear the expert badge — but true expertise isn't declared, it's demonstrated. It's built through years of doing the work, solving the hard problems, and standing behind results you can prove — not just post. Real experts don't need to convince you with buzzwords or titles; their track record speaks for itself in the products they build, the people they serve, and the measurable impact they deliver."

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