Trust Before Tactics, with Greg Star

Today's episode of Sell With Authority is part of our special series on trust and distrust inside the agency sales process. Over the last several weeks, you've heard from agency leaders who are willing to lean into this issue — honestly, transparently, and without shortcuts.

When trust is present, the pipeline flows. Right-fit prospects show up prepared. Momentum builds.

But when trust is missing, everything slows down. Friction increases. Growth stalls.

Which makes today's conversation a perfect fit for this series.

Our guest is Greg Star, Founder of Driven Authentic Branding Solutions and co-founder of Carvertise — a company that skyrocketed from zero to $19 million in revenue and earned a spot on the Inc. 5000 list.

Greg's story is about transformation, and facing real challenges. It's about what happens when authenticity is expressed with purpose and perspective.

In this conversation he breaks down why trust is both the architecture and the obstacle — and why LinkedIn is one of the most underutilized opportunities for agency leaders to build real authority and reputation. His insights are grounded in research, data, and practical how-to's you can apply immediately.

What you will learn in this episode:

• How authenticity directly impacts your sales pipeline
• The key difference between company content and personal posts
• The secret behind 8x more engagement on your personal LinkedIn profile
• A rock solid recipe for LinkedIn posts to double your audience — and start conversations with right-fit prospects
• How vulnerability and sharing your origin story fuels connection and keeps your agency top of mind
• The confidence gap: why leaders hesitate to show up and steps to overcome "self-aggrandizing" anxiety
• Posting cadence recommendations (HINT: consistency is a non-negotiable)

Resources:

• Website: www.drivenbranding.ai
• LinkedIn: https://www.linkedin.com/in/greg-star-5911b562/