Troy and Lanelle Butterfield | Why Personality Colors Matter in Real Estate

Most real estate challenges aren’t about contracts, deadlines, or even negotiations. They’re about people. In this episode, we sit down with Troy and Lanell Butterfield of EXP Realty experts in communication, relationships, and the Color Code system to uncover why understanding personality motives is one of the most powerful tools a Realtor can have.

You’ll hear real stories of diffusing tense situations, identifying client motives within minutes, and adjusting communication styles to build trust that lasts long after the closing table. Whether you’re working with a data-driven red, an emotional blue, an indecisive white, or an impulsive yellow, this episode gives you the tools to deliver a better client experience and protect your deals.

If you want to grow your business, deepen relationships, and communicate with confidence in any situation, this is a must-listen.