Troy Bolotnick On How It's Possible To Have Great Branding And Great Liquid

Troy Bolotnick is the CEO of Filmland Spirits, a company that blends storytelling and whiskey by crafting small-batch American whiskeys inspired by retro B-movie themes. He launched the brand in 2022 after years in entertainment and entrepreneurship, combining his passion for movies, writing, and bourbon. Under his leadership, Filmland Spirits has earned multiple awards for both its whiskey and its creatively immersive packaging. As of mid-2025, the brand has expanded its retail distribution into at least 15 US states.

In this episode…

In an industry crowded with tradition and sameness, how do you create a brand that feels both fresh and authentic while still delivering world-class quality?

According to Troy Bolotnick, a seasoned entrepreneur and brand builder, the secret is weaving storytelling into every detail. He explains that cinematic labels inspired by B-movies not only spark curiosity but also build an emotional connection with consumers. He highlights how Filmland’s bold design choices are paired with award-winning whiskey to prove that great branding and a great product can coexist. This approach disrupts outdated norms in the bourbon category while inviting new drinkers to join. By merging creativity with craftsmanship, Troy shows how branding can elevate a product into an unforgettable experience.

On this episode of the Firebelly Social Show, Duncan Alney sits down with Troy Bolotnick, CEO of Filmland Spirits, to discuss how it’s possible to have great branding without sacrificing authenticity. They explore why bold labels matter in bourbon, how storytelling fuels brand loyalty, and the balance between creativity and compliance. Troy also shares lessons learned from building a spirits brand during COVID-19.