🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the real power of AI doesn’t come from clever prompts, but from something deeper: artificial intuition. They break down how critics are misunderstanding AI, why connectors change everything, and how embedding your own judgment and ethics into your assistant turns it from a glorified search engine into a trusted advisor.

You’ll learn:
✅ Why generic prompts create generic, “everyone-else” AI output
✅ How connectors transform AI from scavenging the internet to working inside your world
✅ The difference between data, knowledge, and real wisdom in decision-making
✅ How Trivera trained Webster with Tom’s values, ethics, and leadership style
✅ Practical steps to personalize your AI with memory and projects so it reflects your intuition

👉 Read the blog that inspired this episode:
Artificial Intuition: Igniting the True Power of AI

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the digital gales hit.

You’ll learn:
✅ Why ignoring data warnings can be fatal for your brand
✅ How complacency disguises itself as stability
✅ Why storytelling creates lasting brand resilience
✅ How AI and predictive analytics can help you anticipate disruption
✅ The three lifeboats every brand needs to survive the digital storm

👉 Read the blog that inspired this episode:
Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early

🎵 Listen to Gordon Lightfoot’s The Wreck of the Edmund Fitzgerald:
https://music.youtube.com/watch?v=PH0K6ojmGZA

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how these integrations move AI from a novelty to a true productivity engine, powering smarter, faster, more connected teams.

You'll learn:
✅ What GPT connectors are and how they differ from traditional integrations
✅ How tools like Gmail, Drive, Calendar, and Teamwork connectors save hours of manual searching
✅ Why secure, read-only access is key to maintaining data integrity
✅ How emerging AI agents will soon take action, not just summarize
✅ Which AI platforms offer the best real-world connectivity today

👉 Read the blog that inspired this episode:
Connecting the Dots: How GPT Connectors Supercharge Agency Efficiency

🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how Trivera helped Brewer Corporation transform from a single-site manufacturer website into a scalable digital ecosystem spanning four brands. It’s a six-year success story that proves how a unified architecture and strategic partnership can turn complexity into predictable, measurable growth.

You'll learn:
✅ How to stabilize and scale your digital presence simultaneously
✅ Why shared infrastructure is key to managing multiple brands efficiently
✅ How technical SEO and data cleanup unlock organic visibility
✅ What makes retained digital partnerships outperform one-off projects
✅ How proactive hosting and continuous support drive long-term ROI

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the biggest threat to marketing success isn’t AI itself—it’s how marketers are using it. From content overload to credibility erosion, they unpack how AI is following the same boom-and-burn cycle as every other digital breakthrough before it—and how to stop it.

You'll learn:
✅ Why “more content” is not the same as “better content”
✅ How cadence determines whether you stay relevant or become noise
✅ What separates authentic credibility from artificial expertise
✅ Why clarity is the new currency of authority
✅ How to apply the Goldilocks principle—“not too little, not too much”—to your AI strategy

👉 Read the blog that inspired this episode:
Goldilocks and the Three C’s: Calibrating AI Content for Cadence, Credibility, and Clarity

🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down OpenAI’s launch of ChatGPT Checkout—a feature that lets people buy products directly inside ChatGPT. They connect the dots between what’s live now, what’s coming next, and how businesses should prepare to stay visible when AI becomes the new checkout lane.

You'll learn:
✅ What ChatGPT Checkout is (and isn’t) in its early rollout
✅ Why clean product data and structured content matter more than ever
✅ How AI-driven commerce could replace traditional search and SEO paths
✅ Where the real opportunities and threats lie for Shopify and e-commerce brands
✅ What practical steps you can take today to get ready

👉 Read the blog that inspired this episode:
AI Commerce Arrives: What ChatGPT Checkout Means for Your Business

🎧 In this episode of the Trivera Deep Dive, Chip and Nova map out the five budget moves that will separate next year’s winners from the pack. From UX and accessibility to GEO (Generative Engine Optimization) and Performance Max, they explain how to align spend across channels so every dollar works harder.

You'll learn:
✅ Why your website/UX (including accessibility, privacy, and personalization) needs the biggest upgrade
✅ How technical SEO unlocks the value of your content
✅ What GEO is and how to structure content to earn AI-overview visibility
✅ Why Performance Max only works when you fund creative (especially video)
✅ The hidden line item: community management that protects brand reputation

👉 Read the blog that inspired this episode:
💡Five Priorities to Consider When Building Your 2026 Digital Marketing Budget

👉 Jamie's Three Part Series: Building an Informed Marketing Budget

Part 1 – Industry Benchmarks: 💡Blog | 🎧 Deep Dive

Part 2 - Recurring Costs: 💡Blog | 🎧 Deep Dive

Part 3 – One-Time Costs and Budget Strategy: 💡Blog | 🎧 Deep Dive

In this episode of the Trivera Deep Dive, Chip and Nova unpack Trivera’s partnership with Derse—one of the nation’s leading experiential marketing agencies. From a full website redesign to custom sales tools, campaign execution, SEO, paid media, and compliance upgrades, the solutions were designed to do more than check boxes. They were built to deliver measurable growth.

The results?

• Organic clicks up 282%,
• RFPs up 36%,
• rentals up 33%, and
• Google Ads conversions up 63% year over year.

Chip and Nova break down how strategy, creativity, and execution came together to produce real outcomes—and why this case study proves the power of a great brand partnering with the right agency.