"We want our technology to create a better experience for clients and employees, not just one more extra task to do every day," says Leon Dacbert, a lawyer and chief technology officer at Begum Law Group. Leon joins host Michael Cowen to share his experience transitioning from server-based case management software to cloud solutions. Drawing from his personal journey of selecting, implementing, and customizing legal software, Leon offers practical guidance on avoiding costly mistakes, ensuring smooth transitions, and using technology to genuinely improve client care rather than simply adding administrative burden.

Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael (Michael@Cowenlaw.com).

Name: Leon Dacbert

About: Leon advocates for those who have suffered injuries such as through car crashes or slip-and-falls. He is also the firm’s chief technology officer, where he pushes the boundaries of technology in the legal industry.

Company: Begum Law Group on LinkedIn | Instagram | Facebook | YouTube

Connect: LinkedIn

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☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

"Seeing is believing. When people actually see something rather than just hearing someone talk about it, it makes a huge difference," host Michael Cowen says of the impact of live demonstrations in personal injury cases. In this segment of “Ask Michael and Malorie Anything,” Michael and partner Malorie Peacock reveal how real-world demonstrations can make complex principles understandable to jurors, why they're more effective than animations, and when to invest in this powerful trial strategy.

Click here to learn about the firm’s Big Rig Boot Camp on July 10.

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn | X | Facebook | Instagram | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television's enduring power, Harlan explains how social media and digital strategies have transformed legal marketing, creating both challenges and opportunities. Harlan and Michael explore why authenticity and compassion must remain central to any successful legal marketing approach.

Name: Harlan Schillinger

About: Known as the "grandfather of legal marketing," Harlan entered the field in 1977 following the Bates decision that allowed attorney advertising. With nearly five decades of experience, he pioneered television advertising for attorneys and has helped countless law firms develop effective marketing strategies.

Company: Harlanschillinger.com

Connect: LinkedIn | Facebook

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display only important points on visual elements like timelines.

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Amy Hall

About: Amy is a visual trial strategist with over 18 years of experience helping trial lawyers create compelling visual presentations. Her background in graphic design and experience across various industries, including the gambling industry, gave her unique insights into decision-making, emotions, and attention that she now applies to litigation strategy.

Company: Visual Trial Strategy | Trial Strategy Academy

Connect: LinkedIn

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.

Have a question for Michael and Malorie? Email Michael.

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn | X | Facebook | Instagram | YouTube

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.

Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Brian Glass | LinkedIn

About: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.

Company: Ben Glass Law

Connect: LinkedIn | Facebook | Instagram | YouTube | X

☑️ Follow us on X, Facebook, Instagram, and LinkedIn.

☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”

With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the Google algorithm. And he describes strategies to get the phone to ring. His main advice for lawyers is to take action. As an example, he congratulates Michael for his idea to send videos to potential referrals. “And as a result of that, you are able to post those large checks on social media because you're building these new referral partners. But what if you didn’t take action?”

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Name: Jason Hennessey

About: Jason is an entrepreneur, internationally recognized SEO expert, speaker, author, podcast host, and business coach. Click here to order his “Law Firm SEO” book for free.

Company: Hennessey Digital

Connect: LinkedIn | Facebook | X | Instagram

[03:03] What is SEO? It stands for “Search Engine Optimization,” and it’s not taught in school. Jason began his SEO education while working as a DJ in college.

[05:03] “Law Firm SEO”: Michael wrote this book to empower lawyers so they’re not taken advantage of by a huckster promising to get them on page 1 of Google.

[11:56] The Competition: Google has made it harder for personal injury marketing over the years. While firms could generate leads with advanced SEO strategies, “it’s not as easy anymore,” Jason observes.

[16:39] It’s the Optics: Jason outlines why Google reviews are important: perception, competitive ranking, and keywords.

[19:03] When to Get the Review: Jason argues that a lawyer should seek a client review at the beginning of a case rather than waiting until the case ends.

[20:10] Go Deep or Wide? With a tight marketing budget in a competitive market, a law firm could either limit marketing based on geography or target marketing based on practice area. Jason describes both strategies.

[24:28] ‘To Thine Own Self…” Use stunts to lure social media views if that’s your style. The important thing, Jason says, is to stay true to yourself.

[29:17] The AI Factor: Artificial intelligence allows a marketer to be more efficient, but Google will sniff out content that’s AI-generated and “won’t treat it as favorably” as more unique content, Jason says. And the future could look scary. “I think at some point there could be