Trends in the Bar Industry: Insights from Mixologist Lynnette Marrero

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Lynnette Marrero, renowned mixologist and partner in Jennifer Lopez's Delola cocktail line, shares insights on bar industry trends. She emphasizes authenticity, a resurgence of classic cocktails, and the cyclical nature of spirit popularity. Marrero discusses the potential and limitations of AI in mixology, the role of experimental bars versus neighborhood establishments, and offers advice for restaurant owners looking to improve their bar programs. She stresses the importance of understanding local community needs, aligning cocktail menus with culinary offerings, and adapting spaces to serve various purposes throughout the day.

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