In this episode of Trending Chats, Shirish Shrinet, Senior Solutions Advisor at SAP, explores the most overlooked secret to CX success and how businesses can bridge the gap between automation and human interaction. From choosing the right channels to using AI without losing the personal touch, we’ll uncover strategies to create meaningful customer experiences that drive loyalty and growth.

Tune in now to learn how to connect with customers in a way that truly makes an impact.

In this episode of Trending Chats, Scott Nelson, Senior Solutions Advisor for Customer Experience at SAP, unpacks the customer service escape room—where brands must navigate evolving expectations, digital-first interactions, and AI-driven solutions to turn frustrated customers into loyal ambassadors.

From seamless support experiences to data-driven service strategies, learn what it takes to compete in a world where service is more than just a department—it’s a game-changer for your business.

Tune in now to discover how exceptional customer service can be your greatest competitive advantage.

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption.

From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape.

Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world.