Transparency Beats Leadership, Every Time

John Matthews, VP of Sales at Buxton, shares powerful insights on leadership during challenging times and the evolution of corporate culture in today's rapidly changing business environment. His approach to leadership centers on empathy, transparency, and standing beside his team rather than in front of or behind them.

Highlights:
• True leadership is tested during tough times, not when everything is going well
• Leaders must balance empathy with expectations of excellence from their teams
• Modern leadership requires significantly more communication and transparency than in the past
• Feedback should be direct but delivered with appropriate tonality and genuine care
• Young employees aren't fundamentally different - they want clear expectations and meaningful opportunities to grow
• AI will enhance sales efficiency but won't replace the human element that customers still crave
• Communication is the cornerstone of effective leadership both professionally and personally

Just remember, no one's perfect, so try to get better 1% every single day.

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