Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences.

Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing.

In This Conversation We Discuss:

• [00:00] Intro
• [00:39] Sponsor: Taboola
• [01:58] Solving customer needs with simplicity
• [04:05] Sponsor: Next Insurance
• [05:19] Leveraging cross-brand learnings for growth
• [08:37] Using D2C as a customer learning engine
• [12:00] Callouts
• [12:11] Evaluating tools that streamline operations
• [13:37] Reviving traditional marketing with modern tech
• [16:52] Sponsor: Electric Eye & Freight Fright
• [20:01] Testing unconventional marketing strategies
• [21:19] Balancing responsibility with limited control
• [24:58] Focusing on product value over flashy design

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Olly Vitamins and Supplements olly.com/
• Follow Jennifer Peters linkedin.com/in/jennifer-peters-3bbb6220
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/
• Schedule an intro call with one of our experts electriceye.io/connect
• Turn your domestic business into an international business freightright.com/honest

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