Transitioning from Employee to Entrepreneur | Aaron Macias

Aaron Macias is the owner of Immaculate Lightscapes, a company that provides commercial and residential outdoor lighting in the Greater San Antonio area. Aaron discusses the challenges of transitioning from an employee mindset to an entrepreneur mindset and the importance of building value in his services. Aaron also shares his marketing strategies, including flyers, yard signs, referrals, and word-of-mouth. The conversation explores the importance of maximizing every opportunity in business, the significance of building relationships with customers, and highlights the value of investing in one's character and integrity as a business owner.

Takeaways

• Transitioning from an employee mindset to an entrepreneur mindset can be challenging but can be done gradually.
• It's imperative to build and communicate value in your services to convince customers to invest in non-essential products.
• Maximize every opportunity in business and explore different marketing strategies.
• Invest in your character as a business owner and develop time management skills to carry into every stage of business growth.