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Transforming the Trades Podcast: Hosted by Lynn Wise

Transforming the Trades Podcast: Hosted by Lynn Wise

De: Transforming the Trades
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Looking to level up your trade business? Look no further than the Transforming the Trades podcast! Hosted by industry expert Lynn Wise, this show offers expert advice, strategies, and tools to help you grow and manage your business. From marketing to leadership, customer service to operations, Transforming the Trades covers a wide range of relevant topics for trade professionals. Whether you're a beginner or want to take your business to new heights, find the resources you need to succeed here. Don't wait! Tune in to Transforming the Trades today and take charge of your business's success.Transforming the Trades Economía
Episodios
  • The Key to Streamlining Inventory Management & Purchasing Processes
    Jul 31 2024

    Are you struggling to keep track of your inventory and spending too much time and money on purchasing materials?


    Inefficient inventory management and purchasing processes are common challenges faced by skilled trades businesses, especially in HVAC and plumbing. These issues can lead to significant financial losses and hinder business growth… but not when you use Ply!


    Tune in to hear from David Wigder, co-founder of Ply, about how their innovative solution simplifies materials management for contractors.


    Did you know that a $5 million/year contractor could be losing up to $100,000 annually due to poor inventory management? That's a staggering amount of money that could be saved with the right tools and processes in place!


    Today, Dave reveals Ply's four-phase approach to implementing their inventory management and purchasing solution, and how it can help trade businesses like yours save time and money.


    On this episode of Transforming the Trades, Lynn and Dave discuss:

    • The motivation behind creating Ply and its mission to simplify materials management

    • Ply's four-phase approach to onboarding and implementation

    • The financial impact of inefficient inventory management and how Ply addresses these issues

    • Integration with popular field service management software like ServiceTitan and Jobber

    • The importance of tracking dead stock and its impact on cash flow

    • Why you need an internal champion to ensure successful adoption


    Actionable Key Takeaways for Trades Operators:

    • Start small and focus on incremental progress when implementing an inventory management solution.

    • Assign an internal champion to oversee the implementation and adoption of the new system.

    • Prioritize tracking high-value items and frequently used materials to maximize savings.

    • Regularly review consumption reports to identify trends and optimize inventory levels.

    • Consider the long-term benefits of improved inventory management on cash flow and business growth.

    By implementing a comprehensive inventory management and purchasing solution like Ply, trade businesses can streamline their processes, reduce costs, and ultimately improve their bottom line.


    Don't let inefficient materials management hold your business back any longer – take action today and start your journey towards a more profitable future!


    The resources mentioned in this episode are:

    • Learn more about Ply & book a demo: https://getply.com

    • Connect with Dave on LinkedIn: https://www.linkedin.com/in/david-wigder

    • Email Dave: dave@getply.com

    👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔


    📊Looking for more assets to optimize your operations, customer service, and financial practices? Download my free resource filled with 13 top resources for growing your business. Sign up here: https://transformingthetrades.net.


    More content from Lynn:

    Transforming the Trades Podcast Website: https://transformingthetrades.net

    Contractor in Charge Website: https://contractorincharge.com


    This episode was produced and brought to you by Reignite Media.

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    21 m
  • How AI is Transforming Contractor Marketing with Andrew Jenkins
    Jul 17 2024

    Are you leveraging the latest advancements in AI to transform and future-proof your trade business?


    In an era where digital transformation is pivotal across all industries, staying updated with technological advancements is crucial. The same is true for the trade industry, where integrating AI can bring about unprecedented efficiencies.


    In this episode, you’ll learn about the evolving landscape of digital marketing for trade professionals. Lynn is joined by Andrew Jenkins, Founder of the digital marketing agency Catalyst RVA, to explore the impact of AI on marketing strategies for trades business - like plumbing, heating, and electrical.


    From leveraging AI tools to optimizing search engine results, Andrew sheds light on practical tips and strategies that can help your trade business stay competitive and efficient.


    This episode is packed with actionable advice for small business owners looking to make the most of AI in their operations. Don’t miss these insights… or you may soon be left in the dust!


    On this episode of Transforming the Trades, Lynn and Andrew discuss:

    • The role of AI in digital marketing

    • How small business owners can leverage AI starting today

    • The evolving role of marketing agencies in the AI era

    • Tips for utilizing AI for content creation and marketing

    • Why you need to document processes for AI integration

    • Critical considerations when using AI tools

    • The importance of balancing traditional methods with AI advancements

    • Predictions and upcoming trends in 2024 and beyond

    Actionable Key Takeaways for Trades Operators:

    • Document Your Processes: Just like in the trades, law firms should thoroughly document all standard operating procedures to identify areas where AI can be implemented effectively.

    • Start Small: Begin integrating AI with smaller, repetitive tasks such as email automation or content ideation to ease into more advanced applications.

    • Stay Informed and Test: Continuously stay updated on the latest AI tools and trends. Test these tools to find which ones bring tangible benefits without compromising quality.

    • Maintain Human Oversight: Ensure a human touch remains in areas critical to client satisfaction and legal accuracy. AI can assist, but it should not replace human judgment and expertise entirely.

    • Optimize Marketing Efforts: Leverage AI for creating eye-catching visuals and generating marketing content, but always review outputs for quality and consistency with your firm's voice.

    The resources mentioned in this episode are:

    • Learn more about Andrew’s business, Catalyst RVA: https://catalystrva.com

    • Check them out on social media: @catalystrva

    • Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-lee-jenkins

    • Email Andrew: andrew@catalystrva.com

    👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔


    📊Looking for more assets to optimize your operations, customer service, and financial practices? Download my free resource filled with 13 top resources for growing your business. Sign up here: https://transformingthetrades.net/.


    More content from Lynn:

    Transforming the Trades Podcast Website: https://transformingthetrades.net

    Contractor in Charge Website: https://contractorincharge.com


    This episode was produced and brought to you by Reignite Media.

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    25 m
  • Consumer Fusion's Approach to Managing Negative Reviews in the Trades
    Jul 3 2024
    Have you ever wondered how a single negative review could impact your business's bottom line and what you can proactively do to protect your reputation? In today's digital age, the reputation of skilled trades businesses, including HVAC and plumbing, is more critical than ever. Potential customers often rely on online reviews to make their decision before they even make contact. Is your business prepared to manage its online reputation? Tune in as Lynn speaks with Cassandra Webster, Sr. Director of Home Service Sales at Consumer Fusion, an online reputation management company. Cassandra leads their home services division and brings a wealth of experience in enhancing the online reputations of trade businesses. Did you know that Consumer Fusion has successfully removed hundreds of thousands of illegitimate negative reviews in their 13 years of business? Cassandra's expertise is a game-changer for businesses struggling with unfair online reviews. Listen in to learn her strategies for improving and protecting your business' online presence! In this episode of Transforming the Trades, Lynn and Cassandra discuss: The key pillars for establishing a solid online reputation strategy. The importance of frequency and relevancy of reviews. Tips and strategies for generating more positive reviews. How your online reputation can impact lead conversion and advertising efficiency. The importance of integrating reputation management into your digital marketing strategy. Tactical advice for contractors: How to be proactive in managing your online reputation. Future trends in online reputation management. The role and significance of third-party review sites like Yelp, Facebook, Nextdoor, etc. Actionable Key Takeaways for Trades Operators: Maintaining a stellar online reputation is critical. 90% of consumers look at reviews before contacting a service provider, making your online presence a vital component of your business' success. One negative review can turn away up to 30 potential customers! You must respond professionally to negative reviews and flag illegitimate reviews for removal. Partnering with a company like Consumer Fusion can make this task easier and more effective. Don't wait until it's too late. Implement a proactive reputation management strategy to protect and enhance your business' online image. This positions you ahead of competitors who may only react when things go wrong. While Google is king, Cassandra recommends also focusing on Yelp, Facebook, Nextdoor, and industry-specific sites like HomeAdvisor and Angi. Voice search technologies, such as Amazon Alexa, rely on reviews from various platforms. To make a good impression on potential customers, it is important to maintain a positive online presence on all platforms where they might find you. With advancements in generative AI like ChatGPT and Google’s new AI initiatives, online reputation management is evolving. Keep an eye on how AI could affect your digital footprint in the near future. Encourage your techs to ask for reviews in person and automate follow-ups through text or email. Consistent positive reviews are crucial, and having a systematic approach will keep your online reputation strong and relevant. The resources mentioned in this episode are: Get in touch with Consumer Fusion: https://www.consumerfusion.com Connect with Cassandra on LinkedIn: https://www.linkedin.com/in/cassandra-webster 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 📊Looking for more assets to optimize your operations, customer service, and financial practices? Download my free resource filled with 13 top resources for growing your business. Sign up here: https://transformingthetrades.net. More from Lynn: Transforming the Trades Podcast Website: https://transformingthetrades.net Podcast YouTube Channel: https://www.youtube.com/@TransformingtheTradesPodcast Contractor in Charge Website: https://contractorincharge.com
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    21 m
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