Transforming Sales Through Effective Communication

In this engaging episode of "Love Your Sales," Leighann Lovely chats with Eric Forrestal, a master communicator and founder of Workforce Renegades. They dive deep into the intricacies of effective communication, focusing particularly on the DISC behavioral assessment and its impact on sales and team dynamics. Eric shares insightful anecdotes about understanding and adapting to different personality types, offering practical tips for improving interactions in both professional and personal settings. Listeners will find valuable strategies for enhancing their communication skills and building stronger relationships with clients and colleagues. This episode is a must-listen for sales professionals looking to refine their approach and achieve greater success. Tune in now to discover how to better connect, understand, and communicate with those around you! Contact Eric - Email - [e-mail] LinkedIN - https://www.linkedin.com/in/ericforrestal/ Website - www.workforcerenegades.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of love your sales. I am so thrilled. I am joined by Eric forestal master communicator, original renegade from workforce renegades, Eric. Welcome to the show. I am so excited to have this conversation. Eric Forrestal: Thank you so much. I'm excited to be here. Leighann Lovely: So what is workforce renegades and what do you, what do you do with your time? Eric Forrestal: Oh, well, uh, workforce renegades. So I create renegades in the workforce. I feel like every company needs a workforce renegade, [00:02:00] uh, someone that knows their sales, they can recruit, they can train what they do, and then they can lead a team. So, what I try to do is, is make other master communicators and all those kind of pillars of a business. And, uh, and, and yeah, like I said, create workforce renegades. Leighann Lovely: That's awesome. Because one of the most important things to any business is being, well, in my personal opinion, an over communicator, but a good communicator and understanding how to appropriately communicate to different personalities. Right. Eric Forrestal: Yeah. Yeah. To, you know, different strokes for different folks. Uh, there's, there's different ways to communicate with different people. You know, the, the golden rule is treat everyone the way that you want to be treated, but I think it's a little bit more, you gotta, you gotta treat them the way that they want to be treated. So I try to instill that a little bit more and, um, and really show people how they can, you know, if they have a message to deliver, how they may have to adapt their message to deliver it. Leighann Lovely: [00:03:00] That's So well said, because I used to do the, we'll treat everybody the way that I want to be treated. And I realized really quickly that does not always work. You know, I am, I'm very much, I'm a very bold personality. Sure. I'm, I'm one of those people who's, you know, just get to the details and what you, what you need, um, what you want. And I came to realize that there are people out there who really need the, hello, how are you today? And, uh, got myself in a little bit of trouble early on with not doing the niceties before the demands or. Yeah. They weren't so much the demand, but I find myself saying, Hey, and then spilling out what I need and then going, I'm sorry, how you doing? Eric Forrestal: Sure thing. Sure thing. Leighann Lovely: So it used to be, you know, treat people as you, you know, want to be treated, but at the same time, not everybody is like me. Eric Forrestal: [00:04:00] You Leighann Lovely: know, my brother used to say like, Oh, Monday, niceties. I hate it. I don't want to work in an office anymore. And I'm like, a lot of people need that. Like they, other people, they don't. Eric Forrestal: Yeah. Leighann Lovely: How do you, you know, start getting people to understand? Cause it's not that easy. It's how do you start to understand or help other people understand? the nuances of other people's personalities. Eric Forrestal: Yeah, it's, you know, it's, it's really tricky. And I've been in sales and team building and, and kind of this world of communication for, you know, going on 20 years now. So, um, I think it was a lot harder to explain before I felt like I felt like I used to just tell people, Oh, you just got to know, you know, you just got to read them. You got to get a, ...