Transforming Fond Memories into a Thriving Candle Business

Mike Ryan sits down with Erica Werber, founder and CEO of Literie. Erica shares her inspiring journey from PR and marketing to launching her own candle company, driven by personal experiences and a passion for storytelling. Learn how Erica leveraged her background to create a unique brand that resonates with customers, and how influencer marketing played a pivotal role in Literie’s rapid growth. Tune in as Erica discusses the challenges and triumphs of building a business from the ground up, the importance of community in entrepreneurship, and the strategies she used to turn a small idea into a thriving business.