Transforming CRM's in the AEC Industry feat. Aaron Ayer from Hunley

Welcome to Episode 7 of the Donovan Digital Podcast — where we explore real-world strategies to help building product and service companies in the AEC industry spark engagement, build brand authority, and drive measurable results.

In this episode, I sit down with Aaron Ayer, CEO and founder of Hunley, a consultancy specializing in Salesforce.com solutions for the AEC industry. Aaron’s journey is anything but typical — from serving as a nuclear submarine officer to engineering roles in the building products sector, to launching Hunley and its game-changing SpecSuccess AI platform.

We cover:
✅ How a naval officer’s mindset shaped Aaron’s approach to business and technology
✅ Why process design, not just technology, makes or breaks CRM adoption
✅ How SpecSuccess AI integrates Dodge and ConstructConnect data directly into Salesforce to uncover spec-qualified leads and speed up deal cycles
✅ The biggest pitfalls companies face when rolling out CRM systems — and how to avoid them
✅ Why sales teams must see value first before management ever will

If you're a building product manufacturer, architect, or AEC professional looking to leverage technology, data, and AI to win in the commercial specification space, this episode is for you.

Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!