This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them.

In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you've ever struggled with no-shows, low-quality leads, or families who want "just to try it out," this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs.

Roland pulls back the curtain on the same offer strategies he's used across multiple industries to generate explosive results — including the "Dance Deposit Strategy" that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners.

This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic.

Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity.

• The Dance Deposit Strategy and why refundable commitments convert 11X higher

• How to transform free trials into high-converting, benefit-driven events
  The psychology that gets families to actually show up

• How to structure 4–6 week programs that lead into full-season enrollment

• Roland's exact formula for offering credits without losing profit
  Why knowing your customer acquisition cost (CAC) changes everything

• The "scale factor": how to multiply what works using centers of influence

• The wildly effective premium strategy that generated $1.2M in six days

• How to choose premiums your families already want — without breaking the bank

• What hero stories, loyalty programs, and affiliate-style systems can do for retention

• How to turn your families into your studio's most powerful growth engine
  
  

If you're ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever.

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In this practical and powerful episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with strategic growth expert Roland Frasier to unpack the science, structure, and psychology behind offers that actually convert. If you've ever felt stuck in the "feast or famine" cycle, struggled with free trials, or wondered why some offers fall flat while others take off, this conversation will completely reframe how you approach enrollment.

Roland breaks down the nine emotional drivers that influence families to choose your studio, the core objectives behind irresistible offers, and how to build a system that eliminates guessing forever. From redefining the free trial to creating micro-success moments that spark immediate commitment, this episode gives you the clarity and confidence to craft offers that feel aligned, supportive, and effective.

What You'll Learn:

• The nine emotional dimensions that drive families to choose a dance studio

• Why great offers aren't art, they're architecture and data

• How to avoid offer fatigue and the feast-or-famine cycle

• The real objective of a free trial (hint: it's not what you think)

• How to turn a free trial into a high-converting event

• Why a small deposit increases commitment and reduces no-shows

• The power of scarcity and limited space in your enrollment strategy

• The importance of personal onboarding and connection

• How to guide families with a clear and compelling next-step script

• The magic of a micro-success moment and how a single photo boosts enrollment

Whether you're gearing up for a new season or looking to strengthen your enrollment process, this episode delivers practical strategies you can implement today without demanding more time, energy, or burnout from you.

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In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins.

You'll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground.

• Why Black Friday is one of the biggest family-spending moments of the year

• How Build-A-Bear creates holiday magic (and how you can steal their strategy)

• The dangerous mistake studio owners make with "blanket discounts"

• How to create a holiday experience bundle families feel excited to buy

• The exact steps for offering a Tutu or Costume Bundle that sells

• How to turn leftover recital costumes into profitable holiday gifts

• Why high-value/low-cost Seven-Day Class Passes convert new dancers fast

• How to price and position value using Black Friday psychology

• The reason events should be part of your revenue strategy (and easy event ideas!)

• Your action step: choose ONE proven offer and run with it

If you're ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap.

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