Trailer - On Your Terms Podcast (We're Marketing Local Food)

Welcome to On Your Terms: Marketing Local Food: the podcast for cottage bakers, food truck operators, farmstand vendors, and local food producers who are ready to stop winging it and start building a business that actually works.

I'm Bethany Archer - former six-figure digital business owner, current cottage baker, and your guide to translating modern digital marketing into real growth for your local food business.

Each week I share the exact tools, strategies, and marketing methods I'm using inside my own bakery right now, plus case studies from other local food vendors I work with. We cover email marketing, text message marketing, simple websites, getting found on Google and AI search, and turning first-time buyers into repeat customers.

Because success isn't about hustling harder. It's about getting strategic, sustainable, and smart - so your business can thrive on your terms.

I put out new episodes every week - subscribe so you don't miss one.

Start here: bethanyarcher.com/start