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Trailer Geeks and Teaser Gods

Trailer Geeks and Teaser Gods

De: SCAN Media LLC
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Trailer Geeks and Teaser Gods... the podcast that honors the art of making movie trailers, teasers, key art, and all the strategic content that launched the movies, TV shows, and games you love. Arte
Episodios
  • Aaron Gershman - Senior Vice President, Creative Advertising at Lionsgate

    Aaron Gershman - Senior Vice President, Creative Advertising at Lionsgate
    Nov 24 2025

    From Strings to Screens: Aaron Gershman's Journey Across AV, Digital, and Design

    How does a former rock guitarist with zero design training become a creative force behind some of the most visually stunning and emotionally resonant film campaigns of our time?

    This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Aaron Gershman, SVP of Creative Advertising at Lionsgate, whose journey from teenage rocker to "Pope of Posters" is anything but ordinary. From working on cult classics like Scott Pilgrim to crafting mind-blowing illustrated campaigns for John Wick 4, Aaron shares a deep-dive into the intersections of music, design, AV, and storytelling.

    🎨 Whether he's collaborating with international artists or building visceral trailers that mix gunshots with throat singing, Aaron reveals how emotional intelligence, personal roots, and artistic instincts create unforgettable marketing.

    ❤️ Community Updates
    • Support Skip's Heart Recovery Journey - gofund.me/9ef1ccfef
    • A Very Vibrant Celebration 2 - www.wearevibrant.org/events
    💡 Key Takeaways

    • Music Meets Marketing: Aaron's background as a musician and producer continues to shape how he sees rhythm, timing, and emotional arc—especially in AV.

    • Poster Power: Learn how an artist-led, globally-sourced poster series for John Wick 4 redefined collaboration and style.

    • From Minivan DVDs to Collectible Art: Aaron traces the evolution of home entertainment from functional formats to curated collectibles.

    • Mentorship Matters: Behind every pivot in Aaron's career is a creative leader who inspired him—from Tom Gundry to Damon Wolf to Adam Fogelson.

    • Embracing Change: From studio shakeups to creative setbacks, Aaron's mantra is to stay focused on the joy of building.

    🎤 Notable Quotes

    "My dad was a producer through and through. Even when I was a kid in a garage band, he'd come down and tell us, 'This song needs dynamics—quiet moments, loud moments.' Then he'd play The Doors to show us what he meant."
    — Aaron Gershman

    "I used to track artists on Instagram the same way I used to find bands. Now I follow over 5,000 illustrators for inspiration."
    — Aaron Gershman

    "The work didn't scare me—learning the language of trailers did. Corey, your podcast was like my AV crash course."
    — Aaron Gershman

    🎨 Featured Campaigns Mentioned

    • John Wick 4 – Artist series posters

    • The Strangers: Chapter 1 – Friggin' Bill Neil!

    • Silent Night – Ode to Joy meets tactical violence

    • Clerks III – Collaborating with Kevin Smith

    • Sisu – Tribal, percussive, primal, and punchy

    🌐 Connect

    • Lionsgate - @lionsgate on Instagram and TikTok

    • Corey - @coreysnathan on all the socials
    🙌 Our Sponsors:
    • Meza Wealth Management: www.mezawealth.com
    • 24/96 Sound & Music Design: 2496soundandmusic.com
    • The Golden Trailer Awards: goldentrailer.com/
    • Soundstripe: app.soundstripe.com
    📣 Join the Community

    👉 Like what you hear? Leave us a rating and review!
    👉 Connect with Corey on all platforms @coreysnathan
    🎧 Subscribe for new episodes every week and keep up with the world's best trailer creatives!
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    1 h y 14 m
  • Shea Jones, Editor at X/AV

    Shea Jones, Editor at X/AV
    Nov 10 2025

    Between the Beats: From Texas Roots to Trailer Rhythms

    What does it take to edit trailers that breathe emotion, humor, tension, and awe—all in a few short minutes?

    This week, we sit down with Shea Jones, a self-proclaimed "rhythm cutter" whose musical instincts have defined some of the most memorable trailer moments of the last decade. Shea shares his origin story—from math-loving student in San Antonio to trailer editor at X/AV—along with insights into how he approaches genre, music, and storytelling.

    🎵 Whether he's remixing action sequences with beat drops or building visual poetry around Taylor Swift lyrics, Shea reveals how the best trailers aren't just made—they're felt.

    This episode is a must-listen for creatives, editors, and trailer geeks alike.

    💡 Key Takeaways

    • Editing is Rhythmic: Shea describes himself as a "rhythm-based cutter," likening his editing flow to musical composition and even mathematics.

    • Versatility is a Superpower: From horror and blockbuster action to emotional dramas, Shea's ability to pivot across genres comes from intuition and experimentation.

    • Let the Music Speak: For projects like Daisy Jones & The Six and The Summer I Turned Pretty, lyrics drive narrative as much as visuals or dialogue.

    • Compete with Yourself: In an industry full of talent, Shea's biggest rival is yesterday's version of himself.

    • Culture Matters: A decade at XAV isn't just about work—it's about a team-first environment that nurtures people, not just projects.

    🎤 Notable Quotes

    "There's a mathematics to trailers. It's not just beats—it's breathing, silence, and flow."
    — Shea Jones

    "The best finish is my next finish."
    — Shea Jones

    "Competing with others used to drive me. Now, I just want to keep getting better."
    — Shea Jones

    🌐 Connect with X/AV

    • Website: xav.la

    🙌 Our Sponsors:
    • 24/96 Sound & Music Design: 2496soundandmusic.com
    • The Golden Trailer Awards: goldentrailer.com/
    • Soundstripe: app.soundstripe.com

    Calls to Action:

    • Please leave us a rating and review: https://apple.co/3QYy80e
    • You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

    Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤
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    1 h y 22 m
  • Sonic Sculptor: Lenny Jones on Sound Design, Artistry & Adaptation

    Sonic Sculptor: Lenny Jones on Sound Design, Artistry & Adaptation
    Oct 23 2025
    How a music-obsessed Midwesterner built a sonic legacy from the mix stages of Hollywood to the classrooms of tomorrow — and why the future of sound is still human. In this sound-rich episode, Corey sits down with Lenny Jones, a virtuoso in the trailer audio world and founder of 24/96 Sound & Music Design. With over 190 feature film campaigns under his belt and a teaching post at the New York Film Academy, Lenny shares his journey from humble beginnings in Indiana to becoming a go-to source for immersive sound design in trailers, TV spots, and features. This episode is a masterclass in navigating creative evolution, embracing new tech like AI, and maintaining human connection in an increasingly digital industry. ❤️ Featured Cause: A Place Called Home In this episode, we highlight A Place Called Home (APCH), a transformative nonprofit in South Central LA that provides a safe, nurturing environment for young people to learn, grow, and thrive. Through arts, education, counseling, and mentorship, APCH helps build brighter futures — and stronger communities. 🎉 Shoutout to Brett Winn, this year's honoree at the APCH Gala! 🎟️ Upcoming Event: 2025 Gala – October 23rd, 2025 👉 Learn more or donate: https://apch.org ⏱️ Timestamps & Topics [00:00:00] 🎬 Welcome & Introduction: Corey introduces Lenny Jones, founder of 24/96 Sound [00:02:00] 🎓 Ball State to LA: Lenny's journey west & the Indiana trailer-maker pipeline [00:04:00] 🥁 From Drumming to Mixing: Music engineering roots & career pivots [00:05:00] 🧵 Soundproofing & Creativity: Inside Lenny's home studio (blankets, neon sculptures & Burning Man) [00:07:00] 🔊 Demystifying Mixing: What does a trailer mixer actually do? [00:10:00] 💽 Tech Transitions: From analog to Pro Tools to AI—how Lenny adapted [00:13:00] ⚙️ Staying Ahead: Tools, forums, and keeping sharp in a fast-moving field [00:16:00] 🚀 SSI to Entrepreneur: Why Lenny left a top post house to start 24/96 [00:19:00] 👨‍🏫 Teaching the Next Gen: Sound design at New York Film Academy [00:21:00] 🌍 Global Sound: Representing composers from Finland to Japan [00:24:00] 🎧 Case Study – Dave for FX: Breaking down a sound-rich launch trailer [00:29:00] 🥁 Travis Barker Spot: Behind-the-scenes with AV Squad & movieTickets.com [00:30:00] 🏢 Working with Studios vs. Agencies: Key differences & workflows [00:33:00] 🌪️ Navigating Industry Shifts: Covid, streaming slumps, AI & more [00:38:00] 🤖 AI in Audio: Helpful assistant or creative threat? Lenny weighs in [00:44:00] 🎨 Favorite Campaigns: Judas and the Black Messiah, TRON, & more [00:47:00] 🛠️ Career Advice: Build something you own + the people-first philosophy 🔑 Key Takeaways Balance Tech & People: Mastering tools like Pro Tools is essential, but relationships build lasting careers. Diversify Your Creative Income: Lenny juggles commercial work, a sound library, and teaching to stay adaptable. Leverage AI Carefully: Use tools like ChatGPT for metadata and titles, but don't let them replace human creativity. Keep Learning & Networking: Conferences, forums, and award shows remain vital for staying connected and inspired. 🎤 Notable Quotes "When you mix a trailer, you're sculpting the experience—balancing music, dialogue, and effects frame by frame." — Lenny Jones "The future of sound isn't AI replacing humans, it's AI empowering humans to do better, faster work." — Lenny Jones "Start your own company—even if you're working full-time. It's your safety net and your legacy." — Lenny Jones 🌐 Connect with Lenny & 24/96 Website: 2496soundandmusic.com Instagram: @2496soundandmusic LinkedIn: Lenny Jones 🙌 Our Sponsors: 24/96 Sound & Music Design: 2496soundandmusic.com The Golden Trailer Awards: goldentrailer.com/ Soundstripe: app.soundstripe.com Calls to Action: Please leave us a rating and review: https://apple.co/3QYy80eYou can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤
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    57 m
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