Tracking the Real KPIs for Content Marketing

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📊 Most law firms track the wrong numbers when it comes to content marketing — focusing on likes, clicks, and views instead of the metrics that actually move the needle. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down how to identify the real KPIs that show whether your marketing is working, and how to connect them directly to growth, referrals, and higher-value clients.

📌 Key Takeaways:

• The difference between vanity metrics and meaningful KPIs.
• How to connect your content marketing to real business results.
• Why tracking referrals and brand authority beats tracking clicks.

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