Toys, Valentine’s Day cards and a newsletter with personal stories

John Rinaldi started Real Time Automation in 1988 to make products that help the factory floor run more smoothly. It had a slow start. No matter how much time John and his team put into engineering the products, RTA sunk further into debt. Then, after attending a seminar run by a famous business expert, everything changed. John re-organized the entire office around his new-found insight: He needed to spend his time on marketing, not engineering. Pewaukee, Wisconsin-based Real Time Automation has 27 employees. In 2025 John created an ESOP, or Employee Stock Ownership Plan, and sold 20% of the company to his employees.

Midwest Moxie's executive producer is Audrey Nowakowski. She produced this episode. Subscribe to Midwest Moxie wherever you get your podcasts. And if you love Midwest Moxie as much as we do, help us out by posting a review.