Toyota North America has launched its most ambitious NFL campaign yet, "All In. All Season.," for its third season as the Official Automotive Partner. The campaign focuses on fan engagement, community impact, and cultural moments from pre-season through Super Bowl LX. Key initiatives include supporting nearly a quarter million youth flag football players nationwide and offering weekly chances for fans to win prizes, notably Brock Purdy’s favorite Toyota Sequoia Capstone, signed by the quarterback. The "Toyota Gameday Giveaways" program allows up to 1,500 fans to win exclusive prizes by participating in game-day challenges during "Sunday Night Football" broadcasts. The campaign also features the "Toyota Glow Up Classic," a black-light flag football showdown during Super Bowl week, and an advertising campaign with Team Toyota athletes like Purdy, Eli Manning, and others. The anthem spot, "All In," premiered during the NFL Kickoff game on September 4.

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On August 28, 2025, Toyota announced the 2026 Corolla Hatchback, bringing updated safety tech, convenience features, and a new FX Edition inspired by the 1980s FX16. All trims (SE, FX, XSE) come with a 2.0‑liter four‑cylinder engine producing 169 horsepower, achieving up to 35 MPG combined. Starting MSRP is $24,180.

For 2026, a Blind Spot Monitor with Rear Cross‑Traffic Alert and a wireless charger are standard across the lineup, complementing Toyota Safety Sense 3.0, which includes pre‑collision, adaptive cruise control, lane departure and tracing assist, road sign assist, automatic high beams, and proactive driving assist.

The FX Edition adds unique design elements like gloss white 18‑inch wheels, a sport rear wing, heritage badging, and orange‑stitched Sport Touring seats—limited to 1,600 U.S. units. Connectivity features include an 8‑inch multimedia display with wireless Apple CarPlay, Android Auto, Wi‑Fi trials, and optional JBL premium audio. Over‑the‑air updates and remote app functions are available through Drive Connect.

Toyota backs the hatchback with a 36‑month/36,000‑mile basic warranty, 60‑month/60,000‑mile powertrain warranty, corrosion protection, and ToyotaCare maintenance with roadside assistance. The 2026 Corolla Hatchback reaches dealerships in fall 2025, marketed as a fun‑to‑drive, efficient, and safe compact with modern upgrades and collectible appeal.

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Boston Dynamics and the Toyota Research Institute demonstrated a major robotics milestone by using a Large Behavior Model (LBM) to power the Atlas humanoid, enabling continuous whole-body tasks that combine manipulation and locomotion without hand‑coding new behaviors. The video shows Atlas adapting to unexpected physical changes mid-task (e.g., sliding boxes, closing lids), illustrating how LBMs let developers add skills quickly via demonstrations and improve generalization for long‑horizon tasks. The project (launched in October 2024) advances research on large models for whole‑body control and points toward more capable, general‑purpose humanoid assistants.

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Toyota announced that the GR Supra will serve as the official pace car for the 2025 National Auto Sport Association (NASA) Championships, held September 4–7, 2025 at Ozarks International Raceway in Gravois Mills, Missouri. Finished in a red, white, and black Toyota GAZOO Racing livery, the GR Supra will lead competitors from 14 NASA regions across 25 classes around the challenging 3.97‑mile, 19‑turn circuit. Toyota highlighted its GR‑to‑NASA partnership—every new GR sports‑car buyer receives a complimentary one‑year NASA membership and a free High Performance Driving Event track day—and noted that the fifth‑generation Supra will conclude production with the 2026 model year, including a limited-run MkV Final Edition (1,300 units in North America). All 2026 GR Supra models use a 3.0‑liter twin‑scroll turbo inline‑six producing 382 horsepower and 368 pound‑feet of torque.

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