Tourism Heads and Their Tales - Stuart Butler

Stuart Butler has a university degree in Rocket Science (yes, Rocket Science) and applies that inventive approach to his role as CMO for the Myrtle Beach Area Chamber of Commerce & CVB, the official DMO for the Grand Strand. Listen as we discuss how he leverages cutting-edge technology and takes a scientific and innovative approach to everyday marketing challenges. Stuart, a native of the UK, discusses how he challenges the status quo and is redefining destination marketing. Discover how his focus on the visitor management of several data providers together with very creative consumer messaging has resulted in being the top RevPAR coastal destination in the country, per STR.