Tourism Heads and Their Tales - Sonoma County Tourism's Claudia Vecchio Part Two

Welcome back to a freshly brewed installment of Tourism Heads & Their Tales. Our featured guest is Claudia Vecchio, President & CEO of Sonoma County Tourism. In Part Two of this podcast, I delve into the challenges Claudia faces in developing a Tourism Master Plan amidst a multitude of diverse stakeholders. Discover how she navigates alignment with various independent "voices" crucial to the planning process.

A key focus of our conversation is the delicate balance between sustainable tourism and economic growth. Can these two elements coexist harmoniously? Join me as I explore this critical question with Claudia. We also delve into the halo effect stemming from key source markets like San Francisco and explore ongoing studies to measure their impact. Our discussion takes a deep dive into the risks associated with making assumptions versus the merits of data-driven decision-making. Claudia shares her perspective on the challenges that keep her up at night and offers an understanding into the future of destination marketing.

For those engaged in tourism, this episode is a valuable source of insights and a must- "tune in turn on" experience.