Touchstone Talks: Ep. 11 - M&A - Taking Control of Your ‘Online Assets’ Pre and Post Sale

In this episode, Rick Vidallon, Creative Director @ VISIONEFX, discusses how businesses can better manage and protect their digital or online assets . He emphasizes the importance of maintaining control over domains, logins, hosting accounts, and passwords, especially when selling or acquiring a company. It highlights best practices such as keeping an updated inventory of online assets, ensuring owners, not just managers, retain essential access. It emphasizes the value of updating websites regularly, ensuring accurate online listings, and using SEO best practices so search engines can properly recognize and rank a business. Even older sites can retain credibility, but fresh content improves visibility. The episode concludes with insights on tailoring social media and content strategies to a company’s audience and industry, and the role VISIONEFX plays in redesigning sites, improving SEO, and supporting content and social postings.

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