In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stanford University who has advised the U.S. Census Bureau, led national studies on voting behavior and climate change, and published extensively on how people form attitudes and make decisions.

Recorded at the historic St. Louis Union Station Hotel during the 2025 AAPOR conference, this conversation covers Dr. Krosnick’s career path, the role of mentorship, and his research on trust and measurement validity. The episode also addresses broader topics in academia, such as the pressures of publishing, the importance of constructive feedback, and the value of humility and replication in science.

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In this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various projects including the 2000 U.S. Census, some of his favorite projects, my dissertation survey, the application of the Tailored Design Method on a wide variety of cultures, and much more.

Support the show

Find us online at: instagram.com/totalsurveydesign/
https://taplink.cc/totalsurveydesign
Contact us at: totalsurveydesign@gmail.com

In this episode, we do a small retrospective on the first season. We also look ahead to see what is to come. We also give a call to action, seeking your support to ensure that this project continues to exist into the future.

If you would like to support us, you can do so by visiting our Ko-fi page at:

https://ko-fi.com/totalsurveydesign

Thank you.

Support the show

Find us online at: instagram.com/totalsurveydesign/
https://taplink.cc/totalsurveydesign
Contact us at: totalsurveydesign@gmail.com