What are the best ads that actually generate listing leads?

In this episode, Ray breaks down the real-world ad patterns that are winning right now.

After working with more than 500 real estate professionals and agencies, testing thousands of ads, and tracking over $2 million in client ad spend across the last 3 years, we’ve seen exactly what gets attention, what drives clicks, and what helps generate seller opportunities.

This episode is all about the ads that won, why they won, and how you can quickly model the formula instead of wasting time guessing.

Inside this episode, you’ll discover:

• The types of ads that consistently pull in the best listing leads
• Why some campaigns work brilliantly while others burn money
• The messaging angles that stop the scroll and spark action
• What the winning ads have in common
• How to take proven ideas and apply them to your own market fast

If you’re a real estate agent who wants more listing leads without throwing money at random campaigns, this episode will give you a much clearer picture of what’s working and why.

This is not theory.

This is based on real campaigns, real spend, real testing, and real results.

Join the agents of tomorrow by getting started today at AdMachine.dev

Episode Summary

My Interview with Peter Hutton

If you’re thinking about taking the plunge and launching your own independent real estate agency, then this interview with industry legend Peter Hutton is a must-listen.

And even if you’re not, you’ll still take away a stack of value and plenty of fresh ideas.

My biggest takeaway from this conversation was the way Peter thinks far beyond the obvious branding decisions to build deep, practical strategy.

Peter and his wife Karen have enjoyed remarkable success with more than one agency, so there is very little they do not understand about the operational side of the business.

What stands out about Peter is his ability to think well beyond the blue-sky ideas and make sure a new business is a truly workable sum of its parts.

From colours, fonts, and logo theory through to building the right tech stack with affordable, practical solutions, Peter draws on more than 25 years of real estate success to share some of his very best thinking.

• Connect with Peter at Flornt.com.au

Ready to generate more leads?

Visit AdMachine.dev to see how agents are using smarter advertising to attract more attention, leads, and listings.

I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals.

You can connect with Ann here

Check out Ann's podcast here

The following is a transcript of the first 3 minutes of our interview 😎

Well, hi, everybody, and welcome back to the show. I'm with Ann Carden, and good morning. How you doing?

Good morning, I am doing wonderful, right? Thanks so much for having me on. Hi, everyone.

And we're about to see you in the world today, Ann.

I am in the United States. I am in the state called Missouri, the Midwest.

Yeah, absolutely. Tell us a little bit about what you do. I'm really excited to have this call because I know that you offer some special ideas around content and what real estate agents can be doing to grow their business and their income.

And I'd love to get into, you mentioned just before we press record about creating multiple income streams. I'd love to learn a little bit more about that. And I'm sure my listeners would as well. So yeah, tell us what you do.

And also tell us maybe how we can reach out and connect with you. What's the easiest way to connect with you?

Yeah, the best way to connect with me is to go to my website at annlcarden.com. There is an L in my in my website, but that's the best way because I have lots of resources there. I've you can really find out a lot.

I also have my podcast there as well, which I go into a lot of marketing and sales strategies and things like that in my and I interview other experts. So my expert in your podcast is also hosted on my website.

So there's that's the best way to reach me or if you want to have a call with me, you can book a call there.

I'll include those links in the show notes. Sounds great. Yeah. So tell us a little bit about what you do specifically.

Yeah, so I have two sides of my business. I've been an entrepreneur for 34 years. This is my sixth and seventh business. I've sold five previous businesses. And I work mainly with people that are experts in their field who want to either start a coaching or consulting program, or they want to monetize in other ways.

So that's one side of my business of people that want to grow and scale their coaching and consulting professional service business. So that is one side. The other side of my business though, is I also help people really stand out in their market, in their marketing, and build really an expert and influence marketing platform.

So they are really seeing at the top of their industry where they can get the best clients, the best opportunities, either playing a bigger game. And so that is the agency side of my business.

Right, right. Well, I'm sure you've made plenty of observations about realtors, as we call them here in North America, or real estate agents. What are some of the things that, well, maybe I could ask it this way.

If you were a realtor, what would you be doing to stand out in your market? Because right now it's so competitive. And we're coming off a little bit of a boom in many parts of the world where there's been a lot of property for sale, and then the number of agents grew, and now there's not as many properties for sale, but there's just as many agents.

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Hi everyone and welcome back to the show.

Special thanks to Rachel Adams Lee for such a great interview! LOTS of gold here.

BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential and build the business of their dreams. Facts: Positivity is her jam. You can find her snuggled on the couch in yoga pants, hair in a messy bun with her laptop! She is 5ft tall, love all things social media, is obsessed with having a healthy marriage, and thinks Nutella should be its own food group! Fun fact: She just lost 50lbs postpartum!

Connect with Rachel on Social:

Instagram

Facebook

Youtube

Real Estate Website

Coaching Website

Mailing address: 548 Gibson Dr #200, Roseville California USA. 95678

Here area few topics and ideas Rachel is passionate about:

-My personal journey with self-development

- Social Media Tips to beat the algorithm

-How to grow your following

-How to convert a follower into your next client

- The importance of who you surround yourself with

- Setting personal/professional boundaries

-The value of a mentor

-Time-Blocking

-The power of Positive affirmations

-Creating a powerful morning routine

-Defining a healthy relationship standard

-How to build a life by design

-The importance of systems/scripts in your business

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Mindy Powell-Hodges is Head of Network at Raine & Horne. The 140-year-old household name is still a family business and currently run by fourth-generation family member, Angus Horne.

Mindy brings a fresh approach to a proven traditional model and I'm always happy to profile innovation and leadership

Mindy is a seasoned leader who has a passion for growth. Growth of business, growth of people, growth of herself. Her forte is being able to 'see' strategically and then translating this into execution. Mindy delivers results through and with people, investing in them and building their capability to succeed.

Mindy has an impressive background in a variety of industries, with extensive experience in management, publicity and sales. Possessing an adaptable personality, she has adjusted and refined her skills across widely varying cultures and demographics, having worked in Australia, United Kingdom, United States of America and the United Arab Emirates.

Naturally adept at networking and acquiring new business, her consistent and overarching goal is to continually grow and improve the company’s presence and reach through collaborative vision and exploring innovative business strategies.

Reach out and connect with Mindy here

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Are you using the 'Magic Window' to win more listings at the presentation?

The 'Magic Window' refers to the time between when the listing appointment is made with the seller and when you meet. Might be a couple of hours, might be a week. In this episode, I share a strategy that works beautifully especially in a 'cold' contact situation where you have not met the seller.

Discover the power of AI-Driven marketing to set you and your brand above every other agent in your area.

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

At the age of 14, Ray Glymph's world was thrown into turmoil. The chaos following the World Trade Centre attacks on September 2001 left Ray and his family homeless for months. This experience left its mark on Ray and he decided to never be homeless again. Today he heads up his own property management investment and coaching company. After learning the essentials of property investment success, Ray now shares his skills with others.

In this interview, Ray shares his best ideas, strategies and advice

Sign up here for Ray's free lesson

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

The recent finding against the National Association of Realtors (NAR) is a huge bump in the road for the 116-year-old industry body. In this episode, Ray explains the finding and what might happen next. He also delivers a quick summary on how real estate professionals are leveraging the power of AI to explode their marketing reach!

Mentioned in this episode:

Social Media Ad Machine Wherever You Find Podcasts!

What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts