Top 50 CMO Steffen Daleng: "The customer will build the brand for you"

"…if you do that properly the customer will build the brand for you…"

Steffen Daleng was named among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs.

In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quandaries by Rob and Jarrod.

He explains how he went from military to metrics, relays (somewhat) controversial thoughts on marketing education, and speaks frankly about organisational functions — notably his decision to simply not work with people who don't get marketing.