Top 5 Ways AI Will Change Marketing This Year

In this episode of the In Nutshell podcast, Andrew discusses the top five ways AI is set to transform marketing in the coming year. He emphasizes that insights will take precedence over mere output as key performance indicators (KPIs), urging marketers to focus on what they learn from their content rather than just how much they produce. Andrew also highlights the importance of brand voice, noting that as AI-generated content becomes ubiquitous, a unique voice will be crucial for standing out in a crowded digital landscape.

Additionally, he argues that speed will no longer be a competitive advantage, as anyone can produce content quickly with AI tools. Instead, clarity and meaningful content will be what captures audience attention. Creativity, according to Andrew, will evolve into a collaborative process with AI, enhancing human creativity rather than replacing it. Finally, he posits that strategy will take precedence over execution, as marketers will need to focus on the problems they are solving rather than just the content they are creating. This shift will require a more strategic approach to marketing in an AI-driven world.