Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning

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Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today?

In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success.

-Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams

-Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency.

-Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes.

-Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity.

-Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing.

-Michel Privé highlights the impact of a strong customer service strategy on sales growth, and

-Jenny Salinas advises on aligning marketing priorities in startup environments.

-Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers

-Michael Halper draws a parallel between political messaging and sales communication.

-Nomah Zia discusses the need for speed and alignment in digital transformation, and

-Usman Khalid shares the importance of structured data for accelerating revenue.

Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market.

The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay...