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Unlock the power of AI for your business, even if you're not a tech expert. In this episode, AI strategist Marni Wills reveals how non-technical founders can leverage AI as a new operating system to amplify their intelligence. Learn to build powerful AI workflows, create your own AI operating system, and personalize tools like ChatGPT, Claude, and Perplexity for massive business growth. Marni breaks down her exact process for using AI agents, developing custom instructions to avoid hallucinations, and building a "second brain" to automate tasks from email marketing to securing podcast interviews. This is your guide to making AI work for you, strategically, not technically.

Connect with Marni Wills:

LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur

Website: https://businesswithaistrategist.com/

Instagram: https://instagram.com/businesswithai_strategist/

Digital Store: https://stan.store/business_with_ai_strategist

Connect with us

https://x.com/ToolUsePodcast

https://x.com/MikeBirdTech

00:00:00 - Intro

00:02:19 - First Steps for Non-Technical Founders

00:08:13 - How to Avoid AI Hallucinations

00:11:04 - Building a Custom Prompt Library

00:27:17 - AI Agents vs. Automation (Lindy vs. Make)

00:32:48 - Creative AI Workflows You Haven't Thought Of

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Tool Use is a weekly conversation with the top AI experts, brought to you by ToolHive.

Join the Tool Use Discord: https://discord.gg/PnEGyXpjaX

Are you ready for AI agents to browse the web? We explore the future of AI agent authentication, web security, and API design in this deep dive. As AI agents proliferate, critical questions arise: how do we handle security without giving an agent your password? How can we make websites optimized for agent consumption? We're joined by Bobbie Chen, a product manager at Stytch specializing in bot and AI agent detection, to discuss the risks and opportunities.

We cover how OAuth can provide safer, scoped permissions for agents, and the emerging open standard Web Bot Auth, which allows agents to cryptographically prove their identity. Bobbie breaks down Simon Willison's "lethal trifecta" of AI security risks and discusses strategies for mitigating malicious behavior. We also touch on the future of AI SEO, how API design must evolve for a hybrid human-agent world, and the potential impact of agents on web monetization and advertising.

Learn more from Bobbie Chen:

Stytch supports Web Bot Auth: https://stytch.com/blog/stytch-supports-web-bot-auth

Stytch Connected Apps (OAuth for AI agents): https://stytch.com/connected-apps

Stytch Fraud and Risk Prevention: stytch.com/fraud

AGI Builders Meetup: https://luma.com/agibuilders

IsAgent SDK for agent identification: https://IsAgent.dev

Additional Resources from the episode:

Simon Willison's lethal trifecta: https://simonwillison.net/2025/Jun/16/the-lethal-trifecta

IETF Web Bot Auth: https://datatracker.ietf.org/doc/bofreq-nottingham-web-bot-auth/

Jon Postel as "benevolent dictator" of IANA: http://memex.org/meme4-01.html

Freestyle Cloud: https://www.freestyle.sh

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https://x.com/MikeBirdTech

00:00:00 - Intro

00:03:25 - The Risks of AI Agents Browsing the Web

00:07:14 - A Bot Registry vs. Open Protocols

00:18:04 - How AI Will Change Web Monetization & Ads

00:35:03 - The "Lethal Trifecta" of AI Security

00:41:25 - Practical Advice for Website Owners & Agent Devs

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Tool Use is a weekly conversation with the top AI experts, brought to you by ToolHive.

Join the Tool Use Discord: https://discord.gg/PnEGyXpjaX

Master advanced prompting techniques and meta prompting in this deep dive into AI context engineering. As AI models evolve, the way we interact with them becomes more critical than ever. Prompting is no longer about simple questions; it's a skill that separates mediocre results from magical ones. In Episode 57, we're joined by Michael Tiffany, founder and CEO of Fulcra, and AI consultant Ty Fiero to explore the strategies that unlock an AI's full potential.

Discover why prompts are more important than ever, how to tailor your requests for specific models like GPT-5 and Claude, and why a "high agency" attitude is the key to getting great outputs. We discuss practical methods like iterative prompting, using one AI to critique another's work, and asking the model itself how to create the perfect prompt. Learn how to avoid AI sycophancy, the power of multimodal prompting with images, and how to right-size tasks for complex projects. Whether you're a developer using vibe coding or just want to get better answers from ChatGPT, this conversation will change how you talk to AI.

Guests:

Michael Tiffany, Founder and CEO of Fulcra

https://www.fulcra.ai

https://x.com/kubla

Ty Fiero, AI Consultant

https://x.com/FieroTy

Connect with us

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https://x.com/MikeBirdTech

https://x.com/kubla

https://x.com/FieroTy

00:00:00 - Intro

00:06:02 - The High-Agency Prompting Mindset

00:10:36 - Techniques for Reducing AI Bias

00:19:10 - Meta-Prompting: Having AI Write Your Prompts

00:23:12 - How to Build Prompting Intuition

00:30:00 - AI for Spec-Driven Development

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Tool Use is a weekly conversation with the top AI experts, brought to you by ToolHive.