Tommy Shutter Podcasts Podcast Por Tom Schaefer arte de portada

Tommy Shutter Podcasts

Tommy Shutter Podcasts

De: Tom Schaefer
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https://tommyshutter.com - Welcome to the Tommy Shutter podcast! Subscribe for regular episodes about interesting topics in marketing, photography, cinema, music production and video production. I am a semi-retired professional photographer since 1974, and videographer since 2010. I'm also a known as a polyglot, a Cold War Navy submarine service vet, I worked in Hollywood back in the late 1970's, I've worked as web developer, graphic designer, advertising and marketing, video editor and producer, live events videography, YouTuber, Facebook marketing, cheezzuzz so many things going on and so many opportunities. I released a SciFi novel back in 2014, and now with all of the new AI tools I am heavily involved with AI and screenwriting. (See https://realtimescifi.pro) So many great tools now to bring ideas to life! I also have my ufology website at https://freecosmos.info and my film related site at https://cinemadialogue.com - both of which have podcasts also!Copyright 2025 tommyshutter.com Ciencias Sociales
Episodios
  • Music Marketing and Professionalism - Knowing Your Artistic Value

    Music Marketing and Professionalism - Knowing Your Artistic Value
    Aug 25 2025
    The "Fallacy" of Giving Art / Music Away for Free Doing art for free too often is a misguided approach. Has this strategy has actually worked for creatives or does it set a low bar for their perceived worth? The analogy of a restaurant being asked for free food and service in exchange for a review highlights the absurdity of expecting free high-quality work from artists. Quote: "So why would anyone expect you to give your best away for free?" Knowing Your Value is Crucial: A central theme across both sources is the necessity for artists to understand and recognize their own worth. The podcast links the lack of success for some talented artists to a "blind spot about 'knowing their value'." It encourages artists to look at peers and those above them to gain perspective on pricing and worth. Quote: "among the highest seems to be a blind spot about 'knowing their value', that maybe giving away your gold is not the best strategy." Quote: "Knowing your personal value is critical. Look at other artists in your same experience level, then look upward and beyond your own level." The Detrimental Impact on Future Earnings: Both sources raise concerns that giving away work for free too often can negatively impact an artist's future earning potential. The podcast posits that it "sets the bar low for what you will be seen as worth." The statistical research request directly questions if this practice "demean[s] a good artist and actually cripple[s] their future earnings?" Quote: "is that a very bad strategy in that it sets the bar low for what you will be seen as worth." Quote: "does it really work or can it be an effective strategy? It seems on the surface to demean a good artist and actually cripple their future earnings?" The core argument is that routinely giving away artistic work for free is likely a harmful practice that devalues the artist. Recognizing and asserting one's personal value is paramount for artistic success and financial sustainability. The potential for free or comp work to cripple future earnings is a significant concern that requires investigation. We just don't have enough data, so this requires you to know your market well. Artists should explore strategies for building their presence and reputation that do not rely on giving their work away for free.
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    5 m
  • The Crucial Role of Social Media and Digital Marketing

    The Crucial Role of Social Media and Digital Marketing
    Aug 25 2025
    Follow along here: https://good-to-great-band-scegnvo.gamma.site/ Key Episode Highlights: The Marketing Game: Small Markets, Big Impact Discuss the crucial role of social media and digital marketing, even in smaller markets. Learn how using photos, video clips, and engaging content can transform your audience size and the success of your gigs. Whether you’re in a big city or a small town, marketing matters – what you put out there shapes how far you can go. This episode will provide actionable tips for musicians who don’t know where to start but are hungry to grow. The Vocals Question – Do Your Vocals Suck? Let’s face it: vocals are often where many bands falter. You might have the most talented guitar player, killer rhythm section, or quirky style, but if your lead vocalist can't nail the performance, it’s a dealbreaker. This segment is all about why voice coaching for bands should never be an afterthought. Don’t skip the vocal work if you want to build your credibility. You'll hear from industry pros who learned the hard way that a great performance starts with a great voice. Artwork and Branding: First Impressions Matter Who’s handling your band’s artwork? Photos, logos, and other visual branding materials are a reflection of your band's identity. If your visuals are outdated or poorly designed, you're sending the wrong message. This segment focuses on why good branding matters, and how you can take your promotional artwork to the next level to reflect your growth and vision. Learn how to rethink your brand image to elevate your band’s professional image and attract more attention. Social Media: The Ultimate Promotional Tool Social media might be the last thing on a musician’s mind, but it’s the best way to create a cohesive and consistent brand. We’ll dive into how you can improve your Facebook, Instagram, and other social platforms to build credibility, engage with fans, and make sure you're constantly in the public’s eye. If you can’t do it yourself, find someone in your crew who can take your social media to the next level. Get real-world examples of bands who embraced social media and saw their careers explode. From $100 Gigs to Bigger Opportunities Do you want to be stuck playing $100 gigs for a crowd of three people forever? Or do you want to go from good to great? This episode takes a hard look at what separates the top-tier bands from those who are still in the small-time scene. Learn what it takes for suburban and “nowhere” bands to stand out, and why embracing new promotional tactics is critical to your success. We’ll share stories from musicians and industry pros who made the jump and are now playing to packed venues. https://tommyshutter.com
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    7 m
  • Why Promo Matters For Bands - 6 minutes

    Why Promo Matters For Bands - 6 minutes
    Aug 25 2025
    https://tommyshutter.com Here's a mind-blowing statistic - bands with all members actively promoting on social media see up to 300% more engagement than those relying on just one person. But most bands are still leaving all that potential growth on the table. And here's something else to consider - when multiple band members are active on social media, they're more likely to catch and capitalize on trending topics. Instead of one person trying to stay on top of everything, you have multiple people who might spot opportunities. One band's drummer noticed a TikTok trend that perfectly fit their style, created a video that went viral, and it led to a 200% increase in their streaming numbers.
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    6 m
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