To Brand or Not to Brand? That's the Pinteresting Question
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To Brand or Not to Brand? That's the Pinteresting Question
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Wondering if you need strict branding on Pinterest pins? In this episode of Biz Beyond the Gram, I dive into how Pinterest’s search-driven platform rewards diversity, not uniformity. Learn when to use a branded aesthetic and when to experiment with different templates, fonts and colours — plus how to avoid repetitive “ad-looking” pins that get penalised.
Highlights
- Pinterest favours diverse and varied pin designs over uniform branding.
- Repetitive pin designs can negatively impact visibility on Pinterest.
- Branding your pins depends on how important brand consistency is to your business.
- Regularly reviewing pin analytics helps optimise content strategy.
- Pinterest allows creative freedom for those who prefer a less structured brand identity.
- Avoid pins that look like repetitive ads by mixing images, fonts, and templates.
- Social Search Club membership offers extensive resources and community support for social media growth.
Resources
Access the Free Biz Beyond the Gram Telegram Community for free audio trainings and resources.
Join the Social Search Club monthly membership for fresh social search templates, mentorship and accountability every month!
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About the Biz Beyond the Gram Podcast
Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.
Hosted by search marketing strategist Hannah Brown, founder of Digital Priestess Marketing, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.
Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.
It’s time to grow smarter — and build a business without Instagram.