Tire Launches and Trends Driving September Sales

As tire dealers gear up for the fall selling season, there’s a lot to unpack from the industry headlines that closed out August. In this episode, we break down the trends, product launches, and corporate shakeups that could shape every tire dealer's September strategy, starting with TPMS.

From service reminders to battery replacement timelines, TPMS continues to be one of the most consistent upsell opportunities in the bay. We highlight why now’s the time to reinforce sensor testing procedures and customer education, especially as colder weather approaches.

On the product side, we spotlight new tire releases and discuss how to time your inventory mix for the coming winter months. But it’s not just about the tires. We also dig into Goodyear’s major leadership changes, Sun Auto’s acquisition in Texas, and how those shifts may affect dealer relationships and local market dynamics. And while there wasn’t much in the way of soft-brand content this time around, we scan the uncategorized pieces for anything dealers should know heading into Q4.

If you’re looking for a quick, strategic update that translates industry news into shop-level actions, this episode gives you a clear path to start September strong.