Food research expert Anne-Marie Roerink, president of 210 Analytics, shares why Millennials and Gen Z are driving fruit consumption while vegetable sales decline.

See omnystudio.com/listener for privacy information.

Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption.

See omnystudio.com/listener for privacy information.

The Canadian Produce Marketing Association president shares how vital trade agreements are to the success of the entire fresh produce industry, changing Canadian shopper mindsets and more.

See omnystudio.com/listener for privacy information.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.

See omnystudio.com/listener for privacy information.

Nico Cabral, director of marketing for labor management software company FieldClock, discusses how simple efficiency tweaks through the use of technology can have a big impact on a farm's bottom line.

See omnystudio.com/listener for privacy information.

Randy Asadoor, CEO of Keystone Packing, and Sabrina Thakkar, director of the California Association of Food Banks's Farm to Family program, share the unique partnership between their organizations and the ever-growing need for fresh produce at food banks.

See omnystudio.com/listener for privacy information.

LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, highlights this year's award, and shares the critical role farmworkers play in the fresh produce industry and why it's important to recognize them.

See omnystudio.com/listener for privacy information.

John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.

See omnystudio.com/listener for privacy information.