What does it really mean to build a business with freedom of choice at its core? In this episode of Tip Top: Grow Up Your Business with Metronomics, host Shannon Susko welcomes Ryan Tansom, founder of Arkona, to explore why true independence isn't about selling your business—it's about designing your ownership path intentionally. Ryan shares the hard-earned lessons from selling his family business and how that experience fueled his creation of the “Independence by Design” framework.

Together, Shannon and Ryan unpack the myths around exits, how to think like an investor in your own company, and why so many business owners feel stuck without clarity on what they actually want. Ryan shares the three critical constraints—time, cash flow, and wealth—and how they shape every meaningful decision an owner makes. He also reveals why many leaders regret their exits, and what it takes to build a company that supports your goals—financially and personally—before and after a sale.

If you’re serious about growing the value of your business without burning out or selling short, this is a conversation you don’t want to miss. Watch the full episode of Tip Top: Grow Up Your Business with Metronomics with Shannon Susko and Ryan Tansom here: https://youtu.be/-1aE2uhtrU4

#BusinessGrowth #Metronomics #Entrepreneurship #RyanTansom #ShannonSusko #ExitStrategy #CashFlow #OwnerIndependence #Valuation #TipTopPodcast #BusinessLeadership #FinancialLiteracy #PodcastInterview

00:00 The Importance of Cash Flow Over Jargon

03:07 Understanding Business Exits and Owner Goals

05:53 Navigating the Challenges of Business Ownership

09:11 Defining Freedom of Choice for Entrepreneurs

12:02 The Role of Financial Literacy in Business

14:53 Valuation and Growth: Planning for the Future

18:09 The Emotional Journey of Selling a Business

21:03 Identifying Myths About Exiting a Business

23:54 The Journey of Self-Discovery Post-Exit

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!

Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.

Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning!

🎉 Book an upcoming event: https://www.metronomics.com/events

Growing Leaders. Driving 3HAGs. Impacting Lives.

Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/

🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG

✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/

#growyourbusiness #businessdevelopment #businessgrowth #businessgrowthstrategies #businesssuccess #businesstips #leadership

“Marketing gets more exciting after someone says yes.” That’s the wisdom John Jantsch—founder of Duct Tape Marketing—brings to this week’s Tip Top: Grow Up Your Business with Metronomics. Host Shannon Susko and co-host Ged Roberts sit down with the small business marketing legend to talk about building momentum after the sale and why trust is the ultimate growth engine.

John shares how most companies miss out by treating marketing as a series of one-off tactics instead of a unified system tied to business goals. From creating customer success tracks to aligning brand and team strategy, he breaks down what it really means to make marketing work—for the long haul. It’s not about throwing money at leads. It’s about sustainable systems.

Watch the full conversation with John Jantsch now: https://youtu.be/mLpS84xnYzE

#TipTopPodcast #Metronomics #JohnJantsch #DuctTapeMarketing #SmallBusinessGrowth #MarketingStrategy #MarketingLeadership #PodcastClip #ScaleWithConfidence #BusinessGrowthSystem

00:00 The Excitement of Marketing After the Sale

00:54 Understanding Marketing as a System

06:02 Aligning Marketing with Business Strategy

11:58 Building a Functional Marketing Team

18:08 Shifting the Mindset on Marketing Investment

23:50 The Future of Marketing: AI and Automation

29:58 Key Takeaways for Effective Marketing

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning! 🎉

Book an upcoming event: https://www.metronomics.com/events

Growing Leaders. Driving 3HAGs. Impacting Lives. Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/ 🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG

✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/.

#metronomics #growyourbusiness #businessexpansion #businessdevelopment #businessgrowth #businessgrowthstrategies #businesssuccess #businesstips #leadership #leadershipdevelopment

Welcome back to Tip Top: Grow Up Your Business with Metronomics, hosted by Metronomics Certified Coach Ged Roberts. In this episode, Ged sits down with long-time peer and fellow coach Damian Byrne for a deep-dive into one of the most critical—yet often misunderstood—concepts in leadership: accountability.

Damian Byrne, Metronomics Certified Coach, shares what accountability really means at the leadership level—and why most businesses struggle to get it right. From clarifying the difference between responsibility and accountability, to explaining how high-performing teams build circles of trust and ownership, Damian lays out the systems and habits that drive long-term strategic execution. If your business is aiming for 20%+ growth, accountability isn’t optional—it’s essential.Together, Ged and Damian discuss how cascading metrics, scorecards, team dynamics, and cultural values all come together to form a powerful system of alignment and performance. Whether you’re a CEO, team leader, or scaling entrepreneur, this episode will challenge your perspective and give you the tools to build a truly accountable team.

Ready to move from talking about accountability to embedding it into your culture? Watch the full episode now: https://youtu.be/VbvtXgr3jxk#TipTopPodcast #Metronomics #GedRoberts #DamianByrne #LeadershipDevelopment #BusinessGrowth #Accountability #TeamPerformance #StrategicExecution #BusinessCoaching #GrowthMindset #CascadingMetrics #Scorecards #CultureOfAccountability

00:00 Introduction to Metronomics and Accountability

00:46 Understanding Accountability in Leadership

06:02 Distinguishing Accountability from Responsibility

11:48 Building Trust through Accountability

18:02 Implementing Accountability in Business Practices

24:12 Cascading Metrics and Scorecards for Accountability

30:00 Strategic Accountability and Long-term Goals

36:10 Creating a Culture of Accountability

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning! 🎉 Book an upcoming event: https://www.metronomics.com/events Growing Leaders. Driving 3HAGs. Impacting Lives. Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/

🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG

✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/#metronomics #growyourbusiness #businessexpansion #businessdevelopment #businessgrowth #businessgrowthstrategies