Time Freedom Beats Financial Freedom with Brian Herriot

In this engaging episode of Get Your Fill: Financial Independence and Long Life, host Christine McCarron interviews Brian Herriot, author, speaker, financial advisor, and entrepreneurship coach. Brian challenges the traditional retirement model and the 4% rule by introducing time freedom—achieving flexible, fulfilling living long before reaching massive wealth. He explains that true freedom comes from cash flow rather than a huge nest egg, combining modest savings withdrawals with flexible, seasonal work or passive income streams. Drawing from his own journey—sparked by a life-altering commute epiphany and shaped by his wife’s cystic fibrosis and lung transplant—Brian advocates designing a life of seasonal schedules, lifestyle businesses, and purposeful adventures, emphasizing that you don’t need millions to live freely if you optimize work, income, and time intentionally.

Brian shares practical steps for transitioning from traditional employment to entrepreneurship without the “hustle” grind. He advises leveraging existing professional skills to create service-based offerings (e.g., fractional CFO roles or independent consulting), building slowly while still employed, saving a year’s runway, and testing ideas before fully committing. He stresses the importance of structure in self-employment—suggesting virtual assistants for accountability—and setting clear boundaries with clients to protect flexibility. Through real-life examples, including a real estate agent who limited clients for work-life balance, Brian shows how mindset shifts and small, deliberate steps can lead to time freedom much earlier than conventional paths, allowing more time for family, travel, and meaningful pursuits.

The conversation highlights the deeper value of timefreedom: it creates space for purpose, connection, andintentional living, rather than endless accumulation. Brian warns against equating freedom with “enoughism” or retirement boredom, encouraging big goals pursued flexibly. He promotes surrounding yourself with like-minded people who understand and support non-traditional paths, and shares upcoming book details (pre-order available with free audiobook bonus). Listeners are inspired to rethink success, prioritize character over resumes, and design a life that’s rich in experiences and freedom, not just money.

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Watch the video: https://youtu.be/QIpmbzCKx9Y

Connect with Brian: www.timefreedom.life