Listeners, TikTok is buzzing in July 2025 with trends you just can't miss. Dance crazes are at peak popularity, and you’ve probably seen Sophie Laverie’s viral tutorials popping up across nearly every For You page. From mashup videos that stitch together the top trending songs to quick-hitting multi-slide carousels, creators are using every trick in the book to snag your attention and inspire your next attempt at a viral video. Recent TikTok algorithm changes, reported by Shortgen, have made the platform more like a search-first social engine than ever before. This means TikTok is now prioritizing videos that hit trending queries, showcase strong keyword targeting, and keep viewers hooked till the very last frame. So, creators are going niche—serving up clever how-to’s, bite-sized news, and hyper-specific hashtag challenges that align with whatever’s blowing up in their communities.
The dance challenge format is thriving, with July’s top mashup routines—catchy, quick, and instantly remixable—dominating engagement. This is all about watch-through-rate, so anything that keeps you glued till the last beat stands out. Local trends and niche communities are taking center stage, with TikTok’s algorithm boosting content that gets lively comment threads and genuine back-and-forth between users.
But it’s not all just fun and dance. For the first time, TikTok’s very existence in the US hangs in the balance. The Economic Times and TBS News both report that by September 17, 2025, ByteDance—the Chinese parent company—must sell TikTok’s US operations or face a nationwide ban. This “divestiture deadline” has big names like Microsoft, Oracle, and even MrBeast circling as potential buyers, while ByteDance scrambles to launch a US-only app called “M2.” The catch? M2 will leave out ByteDance’s original algorithm, the tech that makes TikTok so addictive. Negotiations are tangled up with geopolitical pressure and Chinese rules that block the sale of core technology.
All these headlines come at a time when over 170 million Americans are tuning in to TikTok, businesses are racing to safeguard their brands, and cybersecurity companies like CrowdStrike and Palo Alto Networks ride the wave of transition. Whether TikTok stays, goes, or morphs into something new, right now, viral dances, clever keyword plays, and punchy memeable content remain king.
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