The Power of Small Company Experiences

James Deaker from California (originally from New Zealand) reflects on the valuable lessons he learned from his time in small companies, sharing insights on how these environments encourage innovation, flexibility, and problem-solving. James highlights how working without predefined roles allowed him to take on diverse responsibilities and tackle challenges that pushed him out of his comfort zone. He explains how this mindset later shaped his approach in larger corporations and helped him challenge the status quo, even when it wasn’t the easiest route.

Adaptability in Leadership

James highlights the value of adaptability in leadership. He shares how key skills—like a willingness to learn and the ability to engage with diverse teams—remain essential across different environments. James discusses the importance of tailoring management approaches to the unique dynamics of each team and situation. He also delves into his own experiences, emphasizing how effective leadership often comes from a deep understanding of both the people and the context within which you work.

About James Deaker:

James Deaker from California is the host of The Yield Doctor, a podcast and video series that explores the intricacies of pricing and yield management in the digital advertising industry. Originally from New Zealand, James earned his Ph.D. at Stanford University in Engineering-Economic Systems and Operations Research before launching a 20-year career in digital advertising. With leadership roles at Yahoo, Microsoft, Verizon Media, Oath, and Rapt, James has seen the industry evolve from the inside. Now, as the CEO and Founder of Korukea Media, James now helps businesses optimize their advertising strategies and unlock the full potential of their digital assets.

www.korukeamedia.com

www.linkedin.com/in/deaker/

www.youtube.com/@jamesdeaker

https://deaker.podbean.com/