Episodios

  • How to Save and Spend Money Simultaneously (The Three-Cup Method) Featuring The Banking Bros, EP 193

    How to Save and Spend Money Simultaneously (The Three-Cup Method) Featuring The Banking Bros, EP 193
    Jul 16 2025

    Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles.

    Key Highlights

    • How infinite banking works using the three-cup system: premiums, cash value, and death benefit
    • Why whole life insurance is the only insurance product that guarantees a payout
    • Practical business applications including employee retention strategies
    • Buy-sell agreement funding without market risk
    • Salary continuation and deferred compensation options for small businesses
    • Tax advantages and guaranteed growth features
    • Common misconceptions about life insurance and age/health requirements

    Notable Topics Discussed

    • Employee retention strategies for small businesses competing with larger companies
    • Using infinite banking for equipment purchases and business investments
    • Cross-purchase and buy-sell agreement structures
    • The difference between term and whole life insurance for cash flow purposes
    • How to become your own banker and reduce third-party interest payments
    • Tax implications and guaranteed contract features

    Memorable Quotes

    "We are not talking about investment from us. We have a baseline of guarantee and consistency, a spot of certainty with cash flow privately used with no taxes."

    "There are guarantees inside the contracts that we're utilizing for this cash flow structure, there are things that we can promise in the future to these people."

    "You cannot make a decision of uncertainty until you have a guarantee and certainty place to start from."

    "Cash flow does not care how old you are. Insurance does. Cash flow does not care if you're healthy. But insurance does."

    Closing Thoughts

    The Banking Bros offer a refreshing perspective on financial strategy that prioritizes certainty and control over speculation. Their approach to infinite banking provides business owners with practical tools for growth, employee retention, and wealth building that don't depend on market performance. This conversation is particularly valuable for small business owners looking for competitive advantages in talent retention and flexible funding solutions.

    Guest Bios:

    Jonah Dew - IBC Practitioner, Entrepreneur & Speaker Based in Greenville, SC, Jonah discovered infinite banking in 2016 and was immediately drawn to its ability to keep wealth within families while maintaining control. With a Business Administration degree and background in banking and insurance, he's passionate about helping others become good stewards of their wealth through this proven system.

    Jeremiah "JDew" Dew - Speaker, Serial Entrepreneur & IBC Practitioner After tackling his own debt challenges post-college, JDew discovered infinite banking in 2015, which tripled his net worth within two and a half years. As a father of four, he understands the real-world financial pressures families face. Together with his brother Jonah, he co-founded their educational platform to make infinite banking concepts accessible to everyone.

    Find the Banking Bros:

    Banking Bros Website

    Cash Compound Website

    YouTube

    LinkedIn

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

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    48 m
  • The 5-Question Framework That Stops Second-Guessing (And Why Every Practice Leader Needs It), EP 192

    The 5-Question Framework That Stops Second-Guessing (And Why Every Practice Leader Needs It), EP 192
    Jul 9 2025

    In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerful 5-question filter that brings immediate clarity to any strategic choice.

    Episode Highlights:

    • Why clinical training actually works against you when making business decisions • The hidden cost most practice owners miss when evaluating opportunities • How to distinguish between strategic opportunities and shiny objects • The crucial question that separates reactive leaders from proactive ones • Why "not deciding" is still a decision with real consequences

    Notable Quotes:

    "Your clinical training taught you to make evidence-based decisions with clear protocols. But business decisions require you to act with incomplete information."

    "Every yes is an automatic no to something else."

    "Strategic thinking isn't a luxury when you're a practice owner—it's a necessity."

    "When you make one good strategic decision, it eliminates dozens of smaller decisions down the road."

    Ready to discover where your practice stands?

    Take our Practice Growth Readiness Assessment to identify your current stage and biggest leverage points for sustainable growth. Strategic thinking starts with knowing exactly where you are in your leadership journey.

    This episode is part of the Thriving Practice podcast series, focused on helping healthcare provider-owners build sustainable, profitable practices through strategic operations and leadership development.

    Take your Practice Growth Readiness Assessment

    Tracy’s Bio:

    Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

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    20 m
  • From Isolation to Innovation: Building Healthcare Practices Through Community Support - A Special Snack Episode, EP 191

    From Isolation to Innovation: Building Healthcare Practices Through Community Support - A Special Snack Episode, EP 191
    Jul 4 2025

    In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs.

    Key Highlights

    • The difference between community of practice and traditional networking - it's about taking off your masks and being raw
    • How isolation and solitude plague healthcare business owners, even those with great teams
    • The three-pronged challenge: full-time practitioner + practice owner + chief strategist roles
    • A real client story: discovering thousands in monthly losses due to double-billing text reminders
    • Why solo providers need creative business solutions while multi-provider practices need leadership focus
    • The value of 360-degree feedback systems for practice owners
    • How community support creates a sense of limitless possibility

    Memorable Quotes

    "When we feel as humans supported, we feel pretty limitless, like we can do anything."

    "The blessing and curse of being a practice owner who's also a practitioner is pretty much working full time providing healthcare services and then the full time job as the practice owner."

    "You get to take off your masks and just be yourself and be raw and talk about the hard stuff with other people who get it."

    This episode reinforces why the Thriving Practice Community exists - to ensure healthcare providers have the support, systems, and community they need to build sustainable, thriving practices without sacrificing their well-being.

    Miranda’s Bio:

    Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022.

    Tracy’s Bio:

    Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

    Business LinkedIn Page

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    12 m
  • Why 82% of Physical Therapists Quit - And How One Doctor Created the Solution Featuring Dr. Sarah Crawford, EP 190

    Why 82% of Physical Therapists Quit - And How One Doctor Created the Solution Featuring Dr. Sarah Crawford, EP 190
    Jul 2 2025

    Episode Overview

    Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive.

    Key Highlights

    • The Healthcare Crisis: Only 18% of licensed physical therapists actually work in clinics due to system burnout and barriers to quality care
    • The Collaborative Advantage: Shared overhead, unified systems, and peer accountability create better outcomes for both providers and patients
    • Breaking the Poverty Mindset: Healthcare providers must value their expertise and charge accordingly - "if you don't make money, you have an incredibly expensive hobby"
    • The Entrepreneurship Reality: Building a practice will "crack you wide open" - embrace the vulnerability as essential growth
    • Systems vs. Solo Practice: Creating scalable businesses that can operate without the founder, not just "expensive lifestyle businesses"

    Memorable Quotes

    "The biggest barrier to healthcare is continuity of care - patients get bounced from provider to provider with too much time and space between them."

    "Political correctness doesn't work in healthcare because it doesn't help people get better. If someone's had ineffective care, let them know it."

    "Entrepreneurship cracks you wide open - all your vulnerabilities and insecurities are right at the forefront. You can surround yourself with people who help you grow, or you can resist it."

    "You can't help anybody authentically if you haven't done your own work first."

    "Love the hell out of people, including yourself. Sit into your own power and recognize that your zone of genius is a gift to the world."

    Closing Thoughts

    Sarah's model represents the future of healthcare - provider-centered care that actually centers the patient. By removing administrative burdens and creating true collaboration between practitioners, she's proving that the answer to our healthcare crisis isn't more regulations or bigger systems - it's empowering excellent providers to do what they do best. Her message is clear: bet on yourself, value your expertise, and don't apologize for building something profitable that genuinely serves people.

    Bio:

    Dr. Sarah Crawford, DPT, COMT, earned her Doctorate of Physical Therapy from the University of Miami in 2011. With over 14 years of experience in physical therapy and healthcare administration, she has served as office manager, clinical director, and partner for several independent practices before founding Anchor Wellness Center and Wave Physical Therapy and Pilates in 2019.

    Dr. Crawford specializes in orthopedic manual therapy, chronic pain management, and Pilates-based rehabilitation. She was the first physical therapist certified in Trigger Point Dry Needling in Ohio and brings extensive training in neurological rehabilitation. Her comprehensive approach integrates neuromuscular, fascial, and musculoskeletal systems to optimize patient outcomes.

    Driven by the recognition that traditional healthcare is reactive and fragmented, Dr. Crawford created the Anchor Wellness Center to support local healthcare entrepreneurs in a collaborative environment that ultimately improves patient care through true integration of services.

    Find Dr. Sarah:

    Website

    Instagram

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Connect With Us:

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    Tracy’s LinkedIn

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    42 m
  • Building a Practice That Runs Without You Featuring Dr. Ruth Mannschreck, EP 189

    Building a Practice That Runs Without You Featuring Dr. Ruth Mannschreck, EP 189
    Jun 25 2025
    When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" practice owner who's involved in everything to a leader who's built a self-propelling business. We dive deep into creating intentional culture, the art of delegation beyond clinical tasks, and why the best time to start planning your exit is right now – whether you plan to sell in two years or twenty. Episode Highlights The "handpiece rule"that transformed Ruth's delegation approach: If you don't need your license or specialized tools to do it, you shouldn't be doing it Culture as competitive advantage: How to turn vague core values into specific, observable behaviors your team can demonstrate and celebrateThe "showtime" principlefor creating consistent patient experiences, even when team members are having personal challenges Why "harmony" beats "balance": Understanding work-life integration as a dynamic dance rather than a static stateSystems thinking for small practices: How to create communication flows that eliminate silos and keep everyone informedThe psychology of millennial and Gen Z team management: Moving from "I know, so I'll tell you" leadership to outcome-focused delegationExit planning as daily practice: Why building a sellable business improves your current quality of life and protects your team's futureDifferentiation beyond revenue: The multiple factors that make practices attractive to buyers, regardless of size Memorable Quotes "If you don't need a handpiece and you don't need your dental license to do it, you're not allowed to do it." "I call them cave dwellers where we're off on our own and we cling to each other when we go to conventions every year, because we need to speak with someone, an adult, another person who's in the leadership role." "No one wants to buy your job. If you are part of everything in running your business, you're selling them a job and that's not what they're looking for." "Balance means you're static and I don't want people to be static. Harmony is one way, and then two measures later, it's in a whole different key, but it's still balanced." "Pick one thing that makes your heart sing, that you are amazing at, that people come to you for, stick to that one thing that you do, and then surround yourself with experts to do all the other things." "Start like today. Today's a good day to get your business ready to sell. Tomorrow, in 10 years, whatever it is, because you'll be a happier business owner when you're not doing everything yourself." Resources Mentioned Free Resource: Visit workfewerhours.com for Ruth's checklist on building systems that give you your life back Whether you're drowning in daily operations or already thinking about your exit strategy, this conversation offers a roadmap for building a practice that serves you instead of consuming you. The best part? Every step toward freedom is also a step toward creating something truly valuable – for you, your team, and your future buyers. Bio: Dr. Ruth Mannschreck, DDS is a business strategist who helps small business owners transform their practices into businesses they can step away from – and eventually sell. Drawing from her experience on both sides of buying and selling businesses, Ruth specializes in systems design, team building, and creating client experiences that work without the owner's constant involvement. She guides business owners from "business as usual" to "business designed for YOU," focusing on fewer working hours, stronger teams, and exit-ready operations. Ruth hosts the Team Led Business Success Podcast and has successfully built and sold her own dental practice using the systematic approach she now teaches. Find Dr. Ruth: Website LinkedIn See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
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    38 m
  • The 'Too Busy' Trap: Breaking Free from Practice Management Overwhelm – A Special Snack Episode, EP 188

    The 'Too Busy' Trap: Breaking Free from Practice Management Overwhelm – A Special Snack Episode, EP 188
    Jun 20 2025

    Episode Overview

    In this candid snack episode, Miranda Dorta turns the microphone around to interview Tracy Cherpeski about her specialized consulting approach for healthcare practice owners. This unscripted conversation reveals the genuine dynamic between the hosts while exploring the unique challenges facing healthcare providers who own their practices. Tracy shares insights on identifying scalability readiness, overcoming time management struggles, and the evolution from one-on-one consulting to building the Thriving Practice Community.

    Key Highlights

    • The Business Acumen Gap: Healthcare providers often lack the business training needed to successfully operate their practices, despite their extensive clinical expertise
    • The "Too Busy" Pattern: Practice owners frequently get caught in cycles of handling tasks that could be delegated to practice managers or administrative staff
    • Scalability Assessment: Practices need solid operational foundations—including clinical, front office, and back office operations manuals—before they're ready to scale
    • Community-Driven Support: The Thriving Practice Community was launched to create a peer ecosystem where healthcare providers can crowdsource business solutions and build a social safety net
    • Delegation Dynamics: Many practice owners hesitate to delegate not from a need for control, but from concern about overwhelming their already busy teams

    Memorable Quotes

    "In all the places for people to be struggling in their business, healthcare just really should not be one of them. It shouldn't be so hard."

    "You provider owners are wearing two full time professional hats, maybe even kind of like a third one if you separate strategy from leadership."

    "Just because you can doesn't mean that you should. Unless your entire staff is down with some stomach virus, you're not going to be doing your blood draws—your team is going to be doing that because that's what they're really good at."

    "If we can smooth over the strategic aspect of it, the leadership aspect of it, the operational side and get it running like a well-oiled machine, then life is so much better and easier on the clinical side and outside of work."

    "We wanted to take the focus off of me as the provider and build an ecosystem that's truly supportive, that creates that social safety net for people."

    Miranda’s Bio:

    Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022.

    Tracy’s Bio:

    Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

    Business LinkedIn Page

    Más Menos
    12 m
  • Culture is Not a Workshop: How You Show Up Every Moment Matters Featuring Jennifer Raams, EP 187

    Culture is Not a Workshop: How You Show Up Every Moment Matters Featuring Jennifer Raams, EP 187
    Jun 18 2025
    Episode Overview Jennifer Raams, coach with Practice Freedom U, joins Tracy to discuss the critical role of emotional intelligence (EQ) in healthcare practice management. This conversation explores how self-awareness, stress management, and intentional leadership create thriving practices where both providers and patients flourish. Key Highlights The Inner Game of Practice Management Stressed practitioners create stressed practices - it shows up in patient interactions, team dynamics, and business performance The importance of moving from reactive to responsive leadership through self-awareness How clinical excellence skills can become business liabilities without proper emotional regulation The Flourishing Zone Framework Green zone: flourishing state where leaders show up intentionally Red zone: defensive/attack mode that damages relationships and decision-making Frozen zone: low energy state that leads to stagnation and burnout Goal: Spend 80% of time in the green zone using practical tools and awareness Leadership as Nervous System Regulation Culture isn't built through workshops - it's created through how you show up moment by moment The power of presence: being able to "read the room" and respond appropriately to team needs Switching between clinical and business "hats" to maintain appropriate focus Practical EQ Tools Two key questions for fear-based thinking: "Where do I choose to put my attention?" and "Where do I have influence?" The power of curiosity over defensiveness in difficult situations Simple physical shifts (changing hands, standing/sitting) to interrupt triggered states Memorable Quotes "If you're not okay, your business is going to suffer, period." "Culture is not a workshop - it's how you show up every single moment." "The biggest stress contributor is when you feel you have no control and no influence." "We only have this second. What am I choosing intentionally to do now about it?" "When your people are flourishing, your business is thriving. There's no way around it." "Every skill, every behavior is learned - it's a skill you can learn and also unlearn." Key Takeaways Start with self-awareness: Recognize your triggers, stress levels, and default responses before trying to manage others Invest early in leadership development: Building culture, systems, and leadership teams takes time - don't wait until you're scaling Focus on what you can control: When overwhelmed, return to the basics of where you put your attention and where you have influence Make coaching a priority: Having a confidential sounding board accelerates growth and prevents costly mistakes Think beyond the clinical hat: Practice owners must develop the ability to shift between provider and CEO mindsets This episode emphasizes that sustainable practice success requires more than clinical expertise - it demands emotional intelligence, intentional leadership, and the courage to invest in personal development alongside business growth. Bio: Jennifer Raams is an entrepreneur and business coach who arrived in Hawaii with just a suitcase, a physical therapy diploma, and $2,000, ultimately building a thriving PT business that empowers leaders to scale with purpose. As a coach with Practice Freedom U, she specializes in leadership development, strategic growth, and succession planning. With 20 years of COO experience scaling a multi-clinic practice and leading high-performing teams, Jennifer helps practice owners gain clarity, confidence, and the tools to build thriving, sustainable businesses that leave a lasting impact. Find Jennifer: Practice Freedom U Website LinkedIn Jennifer’s Website Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
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    39 m
  • The $100K Blind Spot: Why Male Patients Are Quietly Leaving Your Practice, EP 186

    The $100K Blind Spot: Why Male Patients Are Quietly Leaving Your Practice, EP 186
    Jun 11 2025
    Episode Overview During Mental Health Awareness Month and Men's Mental Health Awareness Month, we explore a critical business issue affecting healthcare practices nationwide. Male patients with undiagnosed PTSD and mental health challenges are creating hidden operational costs, revenue losses, and staff frustration—all while walking out feeling unheard and unlikely to return. This episode breaks down the business case for recognizing how men's mental health decline presents differently and provides actionable strategies to turn this challenge into a competitive advantage. Note: We approach this topic from a business and operational perspective, deferring to clinical mental health professionals for diagnosis and treatment guidance. Key Highlights The Hidden Financial Impact: Unrecognized men's mental health issues cost practices through incomplete care cycles, staff burnout, reputation damage, and missed referral opportunitiesWhy Traditional Approaches Fail: Current assessment tools and communication strategies were developed primarily for women, creating systematic blind spots for male presentationsDifferent Presentation Patterns: Men with PTSD show anger instead of sadness, risk-taking behaviors, work performance swings, and physical symptoms rather than traditional emotional indicatorsThe Competitive Advantage: Practices that adapt first will capture a significantly underserved market segment and become go-to providers for entire familiesStrategic Implementation: Small, targeted modifications create maximum impact—environmental changes, communication training, enhanced screening, and referral network developmentMeasurement Matters: Track engagement rates, referral completion, patient satisfaction by gender, and reputation metrics to ensure sustainable changeLeadership Opportunity: Position your practice as a leader in comprehensive mental wellness during awareness months Memorable Quotes "You're looking at undiagnosed PTSD and mental health decline in men, and it's creating a cascade of operational problems that are costing you significantly." "Your practice was designed around assessment tools and communication strategies developed primarily for women. This isn't anyone's fault—it's just the historical reality of healthcare development. But it's creating a systematic blind spot." "The practices that thrive in the next decade are going to be the ones that can adapt their operations to meet patients where they are, not where we think they should be." "Every patient who feels unheard, misunderstood, or inadequately treated represents lost revenue, missed opportunities, and potential reputation damage." "Thriving practices aren't built on good intentions—they're built on strategic systems that deliver consistent results for both patients and providers." Action Items for Listeners ✓ Assess your current intake forms for gender-neutral mental health screening ✓ Train staff to ask functional impact questions rather than emotional state questions ✓ Evaluate your waiting room environment and reading materials ✓ Build relationships with mental health providers specializing in men's mental health ✓ Implement tracking systems for male patient engagement and satisfaction ✓ Start with one strategic modification that aligns with your current resources This episode is part of the Thriving Practice podcast series, focused on helping healthcare provider-owners build sustainable, profitable practices through strategic operations and leadership development. Tracy’s Bio: Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
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    15 m