In this episode of The Thrivecast, Jason Blumer interviews Heath Alloway, Growth Partner at Sorren, who brings extensive experience from BKD and the Upstream Academy. Heath introduces a transformative framework he calls the "four pillars of success": culture, people, clients, and wise growth. This sequencing is deliberate—growth sits last because it exists to fuel the other three, challenging the profession's tendency to pursue revenue targets disconnected from organizational health.

Heath draws a critical distinction between healthy and unhealthy growth. Firms growing too rapidly with misaligned clients experience culture rot, elevated turnover, and declining engagement, while strategic growth creates space to say yes to the right opportunities and invest meaningfully in team development. He addresses a counterintuitive reality: humans process thousands of thoughts daily, with 80% skewing negative and 95% being repetitive. Heath advocates for fundamental reorientation, asking: "When you think about the future, if it hasn't happened yet, why would you choose to think about everything that could go wrong?" This shift from defensive positioning to intentional optimism becomes the foundation for sustainable transformation. The conversation explores evolved approaches to business development in accounting. Heath challenges the conventional wisdom that business development belongs exclusively to partners, arguing that early exposure throughout team members' careers transforms what could be a shocking transition into natural professional evolution. He provides tactical frameworks rarely executed: identify your top three prospective clients by name (most partner groups cannot), prioritize cross-selling within existing relationships where trust already exists, and proactively request introductions from clients who genuinely want to see you succeed. His role extends beyond traditional growth activities to include facilitating strategic planning retreats and leadership development for clients—services that internal surveys identified as highly requested offerings, revealing that clients are inviting deeper partnership if firms are willing to see beyond compliance work.

Heath acknowledges COVID's paradoxical gift to the profession, noting it forced changes firms should have made voluntarily: fee increases reflecting actual value, termination of misaligned client relationships, and more intentional investment in team connection. His concern is that firms might abandon these strategic gains as they return to task-focused execution, forgetting the cultural intentionality that emerged during crisis. The episode concludes with Heath reframing business development anxiety through a powerful metaphor: if you were a doctor with the cure for a rare disease, wouldn't you feel obligated to share it? Accountants possess gifts that can genuinely transform client businesses and communities, yet fear and introversion often prevent initiating the conversations where that value could be realized. His message to the profession is both challenge and invitation: "This profession will do more for you than you can ever do for it." The path forward requires moving beyond reactionary growth toward intentional design—building firms where strategic choices about clients, team development, and cultural investment align with a clearly articulated vision of who we are becoming, demonstrating that sustainable growth emerges not from grinding harder but from thinking more clearly about what we're building and why it matters.

On this episode of the Thrivecast, Jason Blumer sits down with Dr. Kristy Short to reveal a profound truth about professional services: firms unconsciously choose mediocrity through their communication patterns. We explore how the accounting profession's default toward compliance-based content creates an invisible prison of sameness—a sea of templated messaging that transforms unique practices into indistinguishable commodities.

The strategic tension emerges clearly: in an era where AI can generate unlimited content, authentic voice becomes the ultimate differentiator. Yet most firm leaders struggle to identify, articulate, and consistently express their distinctive perspective. Dr. Short's 25-year journey through the content landscape illuminates how this challenge transcends marketing tactics—it's fundamentally about leadership courage and organizational self-awareness. The "million dollar look" framework she describes isn't about aesthetic polish; it's about the disciplined practice of authentic expression in a profession that rewards conformity.

This exploration challenges the inherited belief that technical competence alone drives firm success. Instead, we examine content as relational infrastructure—the systematic way firms build trust, demonstrate expertise, and invite deeper advisory relationships. The conversation reveals how moving from one-way compliance communications to engaging, client-centric storytelling requires leaders to confront their own creative limitations and embrace the vulnerable work of authentic brand development. This isn't simply about marketing strategy; it's about organizational transformation and the courage to stand apart in a crowded marketplace.

The deeper question emerges: Are you willing to risk distinctiveness in pursuit of meaningful client relationships, or will you remain safely hidden within the comfortable anonymity of professional sameness?

About the guest:

Kristy Short, Ed.D, is the owner of Type5 Content and Align Creative. She has served the accounting profession for more than 25 years—an expert in content strategy and development. And she's loved every minute of it! Kristy's passionate about helping firms and the profession as whole move forward., kick ass and conquer. She's worked with hundreds of firms and accounting-space vendors and is authentically effusive when she says: "There's no better feeling than watching clients succeed.

In this episode of The Thrivecast, host Jason Blumer interviews Chad Davis, partner at LiveCA, one of Canada's original virtual accounting firms. Chad brings over a decade of experience building remote-first operations and shares practical insights about AI adoption and automation strategies. He emphasizes that automation should never be a firm's top three priorities, positioning AI as a powerful tool that enhances existing operations rather than a revolutionary change. The conversation explores the distinction between generative AI (creating new content) and agentic AI (taking autonomous actions), while Chad demonstrates how LiveCA evolved from single-person tech dependency to a distributed team model where multiple staff members develop automation skills.

Chad provides a practical framework for AI implementation, categorizing technology spending into three buckets: core non-negotiables (accounting software), utilities (gap-filling tools), and the emerging category of AI tools that function as always-available thought partners. He advocates for starting with low-risk applications like meeting transcription to build team confidence, while emphasizing the critical importance of data organization as foundational infrastructure for future AI adoption. Chad candidly discusses LiveCA's strategic evolution, including their move away from CFO services to focus on controller-level work and their transition from value pricing back to budgeted hours when scaling to 120 employees made the former operationally challenging.

The episode concludes with actionable advice for accounting professionals beginning their AI journey, with Chad noting that technological proficiency can be achieved in just five to ten hours of focused learning. He shares his approach to staying current through monthly AI industry roundups and building learning communities, while addressing security considerations and the competitive landscape among AI providers. Chad's Automation Town community exemplifies his philosophy of creating structured environments where accounting professionals can develop technical skills while maintaining focus on client service excellence, demonstrating that successful AI adoption requires both strategic thinking and hands-on experimentation.

About the Guest Chad Davis is a partner at LiveCA, one of Canada's pioneering virtual accounting firms founded in 2013. With over a decade of experience building remote-first operations, Chad has guided the firm's growth from startup to a 60-person organization serving clients across North America. He specializes in automation and AI implementation for professional service firms, sharing his expertise through daily LinkedIn content and his Automation Town community. Chad's practical approach to technology adoption focuses on building sustainable systems that enhance rather than replace human expertise. His monthly AI industry roundups have become a valuable resource for accounting professionals seeking to stay current with rapidly evolving technology trends. When not exploring the latest automation tools, Chad focuses on creating learning opportunities that help accounting teams develop technical skills while maintaining their focus on client service excellence.