Chasing followers is probably the biggest trap I see florists falling into. The truth? You don't need a big follower count and today we talk about you can win without one. 🥳

There are some fundamental...and incorrect...assumptions that we florists make about what's required to book a wedding. Today I'll deconstruct the biggest reason you may be losing out on bookings and what you can do to change it. 🤩

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We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me. 🥰

Have you ever booked in a new wedding except the process has left you feeling exhausted? Or, you're spending hours on quotes and proposals only for them to go nowhere? If so, this episode's for you. 🥰

Let's talk about three easy things you can do today to increase the average value of your online orders. 🤩

If you've been listening for a while you'll know I LOVE online catalogs for florists 🥰. So today I'm sharing some changes I made to mine that led to a dramatic increase in my average order value. 🎉

It may feel like providing more flower options is a good thing. But in fact, giving your customers too much choice will hurt your sales. In this episode we talk about why this is and what florists can do to avoid the "too much choice trap". 🎉

The key to attracting premium online orders isn't what many florists think — more choices, more sizes, more colors etc. Customers who are looking to spend $200 online actually just want simplicity and ease so that's what we're talking about today. 🤩