Do you think bicycles aren't a sexy way to travel? Do we as a nation look down upon cycling to work? In the latest edition of Thoughcast by Onething, Divanshu sits down for an electric chat with Aditya Oza, the founder at EMotorad. The conversation uncovers Aditya’s journey of levitating the EV revolution in India, through his e-bike startup. The man is highly spirited about fostering a future where folks in India bend towards healthy and sustainable living.

The podcast also suggests how startups play a vital role in dumping out foreign players by nurturing Make in India. Aditya believes, after the IT wave, it’s finally time for India to flourish as a manufacturing destination too. Emotorad has already started capturing the EV space while penetrating deep into real India, eliminating the competition from outside.

Well, Divanshu and Aditya unravel a lot more insights on the future of electric biking and how it can prosper in a country like ours, addressing many myths and misconceptions.
---
​​Join our design community
LinkedIn: https://in.linkedin.com/company/onething-design
Instagram: https://www.instagram.com/onething.design/
YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg
Dribbble: https://dribbble.com/onething-design

On this edition of Thoughtcast by Onething, Divanshu gets into an artistic conversation with Sneha, a popular muralist turned NFT artist. When asked about her journey, she broke down every step she took to reach where she is today, from painting walls to painting the digital landscape.

Well, creative people, especially traditional artists have a unique way of thinking. For them, what comes first is to express the truth of their story. Then how do they fit into the mathematical world of business and technology in their process? Sneha answers this beautifully.

Lend an ear to this episode, and catch some amazing anecdotes from Sneha’s journey.

---
​​Join our design community
LinkedIn: https://in.linkedin.com/company/onething-design
Instagram: https://www.instagram.com/onething.design/
YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg
Dribbble: https://dribbble.com/onething-design

In this edition of Thoughtcast by Onething, Co-Founder & Design Director Manik is joined by UX Lead Venky, as they sit down to discuss one of the sleeper-gems of the design industry, enterprise UX design. The conversation opens with defining enterprise UX, and its unique space nestled somewhere between the worlds of B2B and B2C. The pair also clarify its differences from platforms such as Slack, and other tools merely utilized by enterprises, rather than being enterprise products.

The discussion then shifts to illustrating the importance of enterprise UX through an example; Crisil! Venky breaks down how unifying Crisil’s 14 internal platforms was a unique experience, and gave a brilliant window into the vast world of enterprise UX. Furthermore, it illustrated the importance of the vertical, in that even the tech teams launching the product would only have to code 1 product, instead of 14, making it critical to the smooth operations of the business internally.

Discussing further, Manik goes on to the importance of enterprises to build custom solutions that are tailored to the needs of all operations, even considering building a product to be used by Team Onething internally, a fascinating prospect.

Don’t miss out on one of the cornerstones of UX design in enterprise UX, on the latest episode of Thoughtcast by Onething!
---
​​Join our design community
Instagram: https://www.instagram.com/onething.design/
LinkedIn: https://in.linkedin.com/company/onething-design
Dribbble: https://dribbble.com/onething-design

In this episode of Thoughtcast by Onething, Divanshu is joined by Bharath Ram, Senior Vice President, User Growth and Retention at Flipkart! Bharath is a veteran of the e-commerce space, both in India, and abroad, and we picked his brain about the nature and evolution of the industry. The discussion kicks off by discussing the nature, and quirks of digital consumers across the globe, and how geographic factors can influence the success or failure of a platform!

Diving deeper, Bharath breaks down his philosophies about design at Flipkart, alongside which metrics are utilized to understand and maximize customer satisfaction. Furthermore, we delve into the redesign of Flipkart, and the things that need to be considered when designing for the next generation of a billion digital buyers and sellers.

Be sure not to miss the e-commerce & design connection, in the newest edition of Thoughtcast.
---
Join our design community
Instagram: https://www.instagram.com/onething.design/
LinkedIn: https://in.linkedin.com/company/onething-design
YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg
Dribbble: https://dribbble.com/onething-design

On the newest edition of Thoughtcast by Onething, Divanshu is joined by Arjun Vaidya, the founder of Dr.Vaidya’s, one of the new-wave Ayurvedic brands, which are modernizing the age-old science, for a new generation. Divanshu and Arjun’s conversation revolves around the direct-to-consumer business model, and why they believe it’s the future of digital retail.

They begin by discussing the modern-entrepreneurial space in India, and Arjun’s journey, building up to his big exit. The chat quickly shifts to the product itself, and why Arjun chose Ayurveda to be his championed product as an entrepreneur. Furthermore, he discussed the pivot from physical sales to D2C, and how his grandfather's vision of making Ayurveda accessible played a role in modernizing his model, to serve a larger, digital customer base. On-top-of-this, the realization that 82% of the audience stayed outside major cities was another catalyst in accelerating Dr.Vaidya’s shift to D2C.

Arjun then delves into the comparison between conventional brands, and digital ones, explaining how the process of establishing an image or identity differs between the two, as well as the tactics he utilized to put Dr.Vaidya’s on the digital map. The insightful conversation culminates in discussing why things like packaging, and identity, in general, must be constantly refreshed in the modern landscape, to cater to what users actually value most now.

Don’t miss the discussion around the future of E-Commerce, in this episode of Thoughtcast.
---
Join our design community
Instagram: https://www.instagram.com/onething.design/
LinkedIn: https://in.linkedin.com/company/onething-design
YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg
Dribbble: https://dribbble.com/onething-design

In the latest edition of Season 3 of Thoughtcast by Onething, Manik (Co-Founder, Onething) is joined by Venky (UX Lead, Onething). They exchange anecdotes about what empathy means to them as designers and what their journey has been like.

While covering their narratives about the significance of empathy in design, the discussion culminates in discussing how to understand the needs of a user as a designer and pay attention to the underlying issues and find expedient solutions to them. Furthermore, Venky’s take on a comprehensive guide about what position empathy holds in design thinking pushes the urge to think about empathy being the cornerstone of any successful design undertaking. The duo then climbs up the hierarchy of empathizing with every individual in the design creation queue - from designers, and developers to stakeholders.

---
For more on the design space, head over to onething.design.

Join our community on LinkedIn, Instagram, and YouTube.

Kicking off season 3 of Thoughtcast by Onething with an insightful chat about Web 3.0! In this episode, host Divanshu is joined by Akshay Gurnani, the co-founder of Schbang, a leading digital agency in India. The conversation opens with how the pair met one another, as well as Akshay’s journey to this point, particularly in the last decade.

Following this, we come to the focus of the discussion, Web 3.0, and crucially, how it will evolve the relationship between users and digital products. In particular, we discuss the metaverse, NFTs, and the blockchain. Akshay gives a fantastic example of utility in the blockchain, citing the difficulty in tracking down past homeowners when purchasing property, and how the blockchain is a perfect solution for the issue. Furthermore, the pair delve into their dream scenarios for the metaverse, including its impact on daily life in general, advertising, customer experiences, and more! The conversation culminates in discussing how familiar newer generations are with these technologies, and how it appears like second nature to them.

Don’t miss the season premiere of Thoughtcast by Onething, LIVE now!

---
For more on the design space, head over to onething.design.

Join our community on LinkedIn, Instagram, and YouTube.

On the latest edition of Thoughtcast by Onething, Divanshu is joined by Anil Reddy, the co-founder, and global design director at Lollypop Design Studio. The conversation between founders centers around the state of Indian design, and how agencies originating in the subcontinent are going on to define and dominate the global market.

They exchange anecdotes over the design landscape, including their experiences with projects, clients, and teams, ranging from hilarious, to nightmarish. 

The discussion culminates in discussing the process by which India has become a powerhouse in the global design landscape, and how India as a whole is becoming a hotspot for multitalented design studios. Furthermore, they share wisdom on why this process is due to accelerate in the coming years, and why the future is bright for design in India.

Don’t miss the newest episode of Thoughtcast by Onething, available everywhere!