Episodios

  • Worldview Alignment for Strategic Growth with Chris Peterson

    Worldview Alignment for Strategic Growth with Chris Peterson
    Jul 30 2025
    How do liberal and conservative belief systems shape what people buy—and how can brands align more effectively without taking sides? In this episode, Chris Peterson, author of Red & Blue Customers and co-founder of Lifemind, reveals how understanding worldview is a powerful tool for market alignment and growth. Chris shares how deep research into social psychology, cultural geography, and consumer data led him to uncover 27 key differences and 7 similarities in the values driving consumer decisions. He explains how brand messaging is never neutral—and how to identify and adjust the worldview signals your business is already sending. We explore how Strategic Thought Leaders can foster empathy across ideological divides, segment audiences more insightfully, and position products in a way that resonates with real customer beliefs. What this episode will do for you: - Understand how worldview influences purchasing behavior and brand alignment - Learn how to identify your market’s ideological leanings - Gain tools to align messaging with customer values without polarization - Discover how belief-driven segmentation can unlock hidden growth - Build empathy-driven influence as a strategic advantage For a curated transcript and resources discussed, visit the episode page: https://www.thoughtleadershipstudio.com/b/podcast/Worldview-Alignment-for-Strategic-Growth-with-Chris-Peterson Special for listeners: Free eBook – Leverage the strategic use of structured schema combined with Strategic Thought Leadership (STL) to get AI recommending you with "Get AI Marketing for Us": Free pdf download at https://aimarketing4.us
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    47 m
  • Strategic Revenue Alignment with Luis Baez

    Strategic Revenue Alignment with Luis Baez
    Jul 11 2025
    What if the secret to sustainable growth isn't just a better product—but better alignment? In this episode, Strategic Revenue Enablement Consultant Luis Baez—with experience at Tesla, LinkedIn, Google, and Uber—joins host Chris McNeil to explore how Strategic Thought Leadership meets sales, operations, and customer experience. Luis shares his pivot from corporate sales leadership to helping founders and teams scale with clarity and integrity. Discover how aligning internal messaging with the customer’s actual language, diagnosing before prescribing, and building capacity with intention can transform how you grow. You’ll also learn his BOO Framework (Business Order of Operations)—a repeatable model for sequencing product, sales, operations, and marketing to avoid burnout and scale sustainably. What this episode will do for you: - Understand how customer-centric alignment fuels strategic growth - Learn to avoid scaling dysfunction through proper diagnosis - Explore Luis’s BOO framework to structure sustainable success - Discover how to unify messaging across departments in customer language - Get inspired by Luis’s mission to empower entrepreneurs and uplift communities Curated transcript, links, and bonus resources at: https://www.thoughtleadershipstudio.com/b/podcast/Strategic-Revenue-Alignment-with-Luis-Baez Get Your Free Intro to the Upcoming Industry-Defining Book Strategic Thought Leadership at https://strategicthoughtleadership.com
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    50 m
  • Leadership That Listens with Dr. Roger Gerard

    Leadership That Listens with Dr. Roger Gerard
    Jun 22 2025
    What happens when leadership shifts from command and control to purpose and presence? Join us as we explore this powerful transformation with Dr. Roger Gerard, leadership expert, executive consultant, and author of Lead With Purpose. In this compelling episode, Dr. Gerard shares stories from decades of experience guiding cultural change in healthcare and education—sectors where professionals often feel commoditized and constrained. Discover how thoughtful leadership that listens can reignite fulfillment, unlock engagement, and create environments where professionals thrive. We discuss lean methodology beyond the buzzword, leadership as service, and how reconnecting people with their intrinsic motivations leads to meaningful work and elevated organizational culture. What this episode will do for you: Reveal how traditional leadership models demotivate professionals Uncover a purpose-driven alternative that empowers individuals and elevates culture Share tools for identifying and removing barriers to fulfillment Offer real-world stories of professionals rediscovering their path Inspire a more human, present, and empowering leadership style For a curated transcript, episode extras, and free strategic tools, visit the full episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Leadership-That-Listens-with-Dr-Roger-Gerard Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide
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    56 m
  • Empathy-Driven Leadership with Kash Rocheleau

    Empathy-Driven Leadership with Kash Rocheleau
    Jun 6 2025
    What does it take to lead with both strength and compassion in today’s transparent, high-stakes business world? In this episode, we’re joined by Kash Rocheleau, CEO of Icon Foods and fractional CFO for multiple mission-driven companies, who shares her powerful journey from personal training and stay-at-home motherhood to the executive suite. Discover how Kash’s leadership style—rooted in empathy, accountability, and walking the talk—creates trust and alignment across organizations. Learn why relationships are the foundation of resilient leadership, and how visibility and congruence are more important than ever in an era where leaders can no longer hide behind a logo. What this episode will do for you: Understand how values-based leadership can scale influence and culture. Learn how to balance compassion with accountability in tough conversations. Discover the power of feedback systems and visibility in modern leadership. Gain insights into Kash’s career transition from fitness to finance. Be inspired by the ripple effect of authentic leadership across teams. For the curated transcript and free resources from this episode, visit: https://www.thoughtleadershipstudio.com/b/podcast/Empathy-Driven-Leadership-with-Kash-Rocheleau Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide
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    42 m
  • The Power of Authentic Leadership with Glenn Sandifer

    The Power of Authentic Leadership with Glenn Sandifer
    May 27 2025
    In this episode, Glenn Sandifer, Senior Director at Securitas Technology US, shares his insights on authentic leadership, the importance of translating vision into realistic goals, and the value of being a visible expert in today’s attention economy. Discover how Glenn’s career journey—from overcoming layoffs to leading teams at Stanley Security—has shaped his approach to leadership. **What this episode will do for you:** * Understand the role of authenticity in building trust and relationships as a leader. * Learn how to break down a big vision into measurable, realistic goals that align with your values. * Explore the “Visible Expert” phenomenon and how platforms like LinkedIn and Sales Navigator can help you establish thought leadership and grow your business. * Gain actionable strategies for building a strong personal brand and making meaningful connections in your industry. * Hear Glenn’s advice on surrounding yourself with the right people and continuously growing through feedback and collaboration. For a curated transcript and links to free offers and resources discussed, go to the episode page at: [https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Authentic-Leadership-with-Glenn-Sandifer](https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Authentic-Leadership-with-Glenn-Sandifer) Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide
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    46 m
  • Leading with Integrity and Imagination with Jonathan Bennett

    Leading with Integrity and Imagination with Jonathan Bennett
    Apr 23 2025
    What happens when leadership meets imagination, ethics, and deep self-inquiry? In this compelling episode, executive coach and strategic advisor Jonathan Bennett joins us to explore how values-driven leadership transforms not only organizations—but the individuals within them. Jonathan shares insights from over 25 years of guiding purpose-driven leaders, drawing from his experiences in high-stakes healthcare, community-based governance, and indigenous reconciliation work. We discuss the blurry lines between coaching, consulting, and advising—and how meeting clients where they are can unlock clarity and courage. Discover how storytelling, values alignment, and “saying the quiet part out loud” can foster high-trust, accountable cultures. Whether you're navigating a toxic workplace, facing a career crossroads, or helping others do the same, this episode will give you the frameworks and inspiration to take the next bold step. What this episode will do for you: – Clarify the roles of coach, consultant, and advisor – Explore how values translate into culture-changing behavior – Learn tools for navigating ethical and career crossroads – Gain a deeper understanding of the generational shift in work expectations – Discover how imaginative exercises and storytelling unlock professional clarity – Be inspired to lead with authenticity, curiosity, and contribution For a curated transcript, free resources, and related links, visit the episode page: https://www.thoughtleadershipstudio.com/b/podcast/Leading-with-Integrity-and-Imagination-with-Jonathan-Bennett Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide
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    55 m
  • Lead with Boldness with Cassandra Sparks

    Lead with Boldness with Cassandra Sparks
    Apr 4 2025
    Boldness is a skill—and a lifestyle that supports both Strategic Thought Leadership and a successful, fulfilling life in general. In this episode, transformational coach and speaker Cassandra Sparks shares how bold decisions, large and small, can help you escape the comfort zone, align with your values, and live with purpose. From her own story of total life reinvention to guiding others through strategic change, Cassandra unpacks how to recognize self-sabotage, reframe fear, and awaken your inner compass. We explore the “boldness continuum,” navigating internal and external resistance, and how daily courageous choices lead to lasting authenticity and empowerment. Whether you're a leader, creator, or aspiring thought leader, this episode will ignite your motivation to live boldly and on purpose. What this episode will do for you: - Learn how bold choices—big or small—can trigger lasting personal transformation. - Discover tools for overcoming fear, self-doubt, and internal resistance. - Explore the “boldness continuum” and how to grow confidence through consistent action. - Understand the role of purpose and values in creating an authentic life. - Get inspired to challenge routine, step into your power, and lead your own adventure. For a curated transcript, resource links, and free resourced mentioned from this episode, visit: https://www.thoughtleadershipstudio.com/B/Podcast/Lead-with-Boldness-with-Cassandra-Sparks
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    54 m
  • The CLEAR Path to Strategic Leadership Success with Mark Nitz

    The CLEAR Path to Strategic Leadership Success with Mark Nitz
    Mar 12 2025
    The CLEAR Path to Strategic Leadership Success with Mark Nitz What separates great leaders from the rest? Mark Nitz, leadership expert, author, and founder of ClearSight Leadership & Strategy, joins us to explore the essential principles behind effective leadership. In this episode, we break down Mark’s CLEAR Strategy Framework—Core Identity, Landscape Analysis, Execution, Agility, Relationships, and Risk Management—and how it applies to building resilient teams and organizations. Mark shares deep insights on leadership virtues, including courage, wisdom, justice, and moderation, and why self-awareness is the foundation for guiding teams to success. We discuss how leaders can filter critical information requirements to focus on what truly matters, eliminate noise, and make better strategic decisions. What this episode will do for you: - Learn the four core virtues that define great leadership - Understand how to develop a core belief in self and put the team’s success first - Discover how the CLEAR Strategy Framework creates stronger, more adaptable organizations - Gain insights into filtering out noise and identifying critical information for better decision-making - Explore the role of risk in leadership and why taking calculated risks fuels innovation - See how leadership principles apply to Strategic Thought Leadership and guiding audiences For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/The-CLEAR-Path-to-Strategic-Leadership-Success-with-Mark-Nitz
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    59 m
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