Thomas Burssens: Building a Sports Marketing Powerhouse from Scratch

In this episode, we're joined by Thomas Burssens — Founder of SportPlus Media, Creative Sports Marketing Agency.

We talked about:

• His journey from youth footballer at Cercle Brugge to building a sports marketing agency in 4 years
• Working with elite athletes like Remco Evenepoel and Simon Mignolet while serving major brands
• His formative experience at Baller Amsterdam as junior influencer marketer
• The dramatic transformation from struggling student (60% grades) to academic excellence
• The "extra mile" philosophy that keeps 70% of clients on long-term contracts
• Building and developing young talent with an average team age of 25

Welcome to Agency Blueprint, hosted by me, Wout Lambrecht, founder of Ethos Media Agency and performance coach to creative entrepreneurs.

On this podcast you'll hear unfiltered conversations with content creators and agency and brand owners. Real numbers and solutions, and behind-the-scenes insights from the industry that I wish I could've heard when starting out.