This Is A Relationship Business

In this episode of ITB, Rick emphasizes the importance of building and maintaining relationships in the insurance business. He acknowledges the rise of technology and direct competitors but emphasizes that insurance is not a transactional business. Rick highlights the need to meet customers where they want to be met and to provide a sense of trust and personalization. He discusses the use of automation and technology to enhance the customer experience while still maintaining a human touch. Rick also emphasizes the importance of showing care and building deep relationships with customers to differentiate from direct competitors.