This Industry Worships Timesheets...

This episode of KP Unpacked pulls no punches. KP and Jeff dive into why real innovation in AEC doesn’t come from AI, tech stacks, or strategy decks, it comes from frustration. From timesheet tyranny to capital allocation myths, this is a wake-up call for founders, executives, and anyone stuck in the loop of “this is how we’ve always done it.”

They unpack why most firms are afraid to change their business model, how brand is often confused with logos and websites, and why go-to-market matters more than invention. Plus, KP shares what really happened in the latest Catalyst AMA and what inspired the launch of the Vibe-a-Thon — a no-code innovation sprint built for operators, not just engineers.

🔗 Resources & Mentions:

• KP’s Post that inspired the episode: “Creating an intangible enterprise is not easy, but well-documented…”
• 📘 Creating an Intangible Enterprise by KP Reddy
• Catalyst Community — apply to join: https://kpreddy.co
• Vibe-a-Thon at the Innovation Center (July 28) — no code needed, real AEC problems, $5K prize
• Hot Topic Live — every Thursday inside Catalyst
• 🎧 Build Your Brand podcast (by Jeff)

Sounds like you? Join the waitlist at https://kpreddy.co/

Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers

Hope to see you there!