Big news… next week our ONLY sale of the year is dropping! Each day a different deal will go live... for 24 hours ONLY so if you want it, you have to hop on it!

In this special episode of the podcast Dayna and I are walking you through all five days of deals so you can plan ahead, shop smart, and start 2026 feeling calm, organized, and ready. We’ll share what’s included each day, who it’s best for, and how to make the most of the sale without the overwhelm. Whether you’ve had your eye on a course, a coaching spot, or a membership upgrade, this episode gives you the inside scoop so you can go in ready.

Here’s what’s coming your way:

• Monday 11/17 – Photographers Business Dashboard 40% off

• Tuesday 11/18 – Revenue on Repeat $150 Off

• Wednesday 11/19 – Last Chance Marketing Bundle

• Thursday 11/20 – Coaching with Annemie and Dayna

• Friday 11/21 – Consistency Club LIFETIME access and annual pass bonus's

Remember, each offer is live for just 24 hours, starting Monday November 17, at 7 am EST, so this episode is your early access guide... no guessing, no FOMO. Tune in, take a few notes, and set those reminders — it all kicks off Monday morning!

LINKS:

• Preview the sale and set reminders

• Monthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

We’ve talked a lot about AI on the show this year, but this week’s conversation might be my favorite take yet... because instead of talking about how to save time or write faster, we’re talking about how AI can actually make your work more creative and more personal.

I’m joined by Austin-based photographer Jessica Martin, who’s using AI in ways that honestly surprised me. She’s building tools that help her connect more deeply with her clients; from personalized prompts that make her seniors feel seen to playful ideas that keep family sessions fun and interactive.

Jessica shares how she uses ChatGPT to brainstorm and customize ideas, how she turns those digital concepts into real-world client experiences, and why she sees AI as a creative partner rather than a replacement.

If you’ve been curious about AI but aren’t sure how to make it feel authentic or human, this episode will show you what’s possible when technology supports your imagination instead of competing with it.

LINKS:

• Home of Jessica’s photography work, senior prompts, and her upcoming custom GPT project.
• Follow Jessica on Instagram

• Monthly Marketing Magic for Photographers: Get your first month of The Consistency Club for just $1

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Gratitude is everywhere this time of year… but let’s be real: when you’re overwhelmed or frustrated or stuck in your business, gratitude can feel like just one more thing on your to do list.

This week I’m sharing the simple shift I made to turn gratitude into something that actually fuels motivation - no journaling required. It’s one small addition to my weekly workflow that’s helped me see progress, stay grounded, and end the year feeling proud instead of frazzled.

If you’ve been in a season where it’s hard to see the wins, this one’s a quick reset that’ll help you spot the progress hiding in plain sight.

LINKS:

• Ready to track your data and your wins? Check out the Photographer's Business Dashboard

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!